We just released our Inbound Marketer's Handbook, a free download for small businesses. This is our first example of "making a splash", providing real, valuable content with no charge or other obligation. It's a key component of Inbound Marketing.
Once you have gotten your personal brand going with lots of blogs, friends, connections and blogs, it's time to take your campaign to the next level. Think of a block party or street festival. What can you do that will ignite your network and boost your standing to a new level? Create a great landing page for your event or announcement and promote it using the same tactics as your blog. Here are some other splashy ideas:
Don't forget to promote your splash via your blog, social media sites, e-mail marketing to friends and customers or traditional advertising and marketing. Anything you can do to let the public know. That will raise your profile, your personal brand, your Web site traffic and ultimately, your business performance.