You can have the coolest Web site, the biggest e-mail blasts, the sexiest billboards and the most expensive TV ads in history, but if you don't offer people something of value, your marketing campaign is doomed from the git-go. This may seem painfully obvious to most of us consumers, but many marketers forget this fundamental truth.
The most basic concept taught in Sales 101 is WIIFM, or "Whats In It For Me?". If you want to be successful in sales and marketing you have to put yourself in your customer's shoes and find out what he/she wants. Everything you do from that point forward should be designed to deliver the goods, the value that your customer wants. This is true in Internet Marketing and even more so in Inbound Marketing, because there is so much information, so many irresistible offers bombarding us every day, all day. Here are some things to think about when you consider the "WIIFM" of Inbound Marketing: