We're all obsessed with "metrics" these days, and rightfully so. Marketing that doesn't produce results is worse than doing nothing, because it costs you time and/or money. So here are the early results after one week of working on inbound marketing, all results are compared to this week last year (shown in parentheses).
Twitter Following - 32, Followers - 23, Updates - 17
I'm not going to analyze these results yet. I'll wait 'til we have a few more weeks of data, then show some graphs. Bottom line - no new clients yet. The results are encouraging, however. Now we need to redouble our efforts!
With over 30 years of business and marketing experience, John loves to blog about ideas and trends that challenge inbound marketers and sales and marketing executives. John has a unique way of blending truth with sarcasm and passion with wit. You can connect with John via LinkedIn, Twitter and Google Plus.