Now that we have our Web site looking and working better, and we've started blogging regularly, it's time to go social!
As our friends at Hubspot always say, using social media for business is like attending a networking event (i.e. cocktail party) all day every day. Sounds good to me! No really, the idea is that you get two-way conversations going. You look people in the eye, and you exchange business cards. Then you get together later and do business. You can't do that with any other marketing strategy (other than actually going to lots of cocktail parties). So our goal here is to get involved, chat up our blogs and get to know people. Hopefully the word will spread about what we're doing, and real customers will come to our site and sign up for consultations.
So what have we been doing?