The number of podcasts broadcasting today has exploded in the past few years. Even just this year, the number of podcasts increased from 850,000 in January to 1 million by August 2020, according to Podcast Insights. Among the sea of voices and topics being broadcast over the airwaves are many on marketing.
Today’s marketing podcasts offer listeners direct access to a wide range of experts on every possible topic — from inbound strategies to social media to podcasting itself. But with so many marketing podcasts, it can be challenging to know which ones are worthy of your time. We found 10 of the best marketing podcasts to help you hone in and start gaining new insights.
Hosts: Neil Patel, digital marketing guru, and Eric Siu, Single Grain
Episode release: Daily
Website: marketingschool.io
Overview: While most podcast episodes run from 20 to 60 minutes, the Marketing School episodes run as few as three minutes. However, they run more frequently than most, delivering quick marketing tips every day. In quick blasts, the two experts share actionable lessons that marketing professionals can immediately put into action.
Show Notes: “Marketing School brings you 10 minutes of actionable marketing advice every single day. Get the right tips to take your business to the next level and get to work right away.”
Episode Examples:
Hosts: Unbounce optimization experts
Episode release: Every Wednesday
Website: podcasts.apple.com/ca/podcast/call-to-action/id961168554
Overview: This podcast breaks down the art and science of digital marketing, covering topics ranging from strategy to execution. Every episode features a new guest talking about the latest trends and sharing the best tips. Unbounce is best known for its actionable insights in building landing pages and optimizing for conversions.
Show Notes: “Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders.”
Episode Examples:
Hosts: John J. Wall, VP of marketing at EventHero, and Christopher Penn, co-founder of Podcamp
Episode release: Weekly
Website: marketingovercoffee.com
Overview: This podcast features conversational, relaxed discussions on marketing tactics, new and old. The hosts talk with guests about some of the best strategies for inbound and outbound growth — all from the comforts of a coffee shop just outside of Boston.
Show Notes: “Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks that you can only get from casual conversation outside of the office.”
Episode Examples:
Host: Jim Stengel, former CMO at Procter & Gamble
Episode release: Varies
Website: podcasts.apple.com/us/podcast/the-cmo-podcast/id1460604334
Overview: This podcast takes a unique look into the thought process and motivations of today’s CMOs. The in-depth conversations cover topics ranging from becoming more customer-centric to the secrets of brand marketing.
Show Notes: “Through personal and revealing discussions, Jim and his guests paint a picture of this demanding position that very few understand, yet affect the entire consumer experience.”
Episode Examples:
Host: Jason Barnard, author and SEO professional
Episode release: Varies
Website: kalicube.pro/podcast/
Overview: This podcast features conversations with some of today’s top marketing experts. They share valuable information on everything from building eCommerce sites to the secrets of outsourcing.
Show Notes: “The cleverest people in marketing talk to Jason Barnard about topics they know inside out. The conversations are always intelligent, always interesting … and always fun!”
Episode Examples:
Host: Nicholas Scalice, growth marketer at Earnworthy
Episode release: Weekly
Website: growthmarketingtoolbox.com
Overview: This podcast explores the latest growth marketing tools and technologies — from landing page design to A/B testing to conversion optimization. The host interviews marketers, product creators, startup founders, marketing technologists and more, who share the tools and techniques that work for them.
Show Notes: “You’ll hear candid interviews with the folks who make, market, and use these marketing tools.”
Episode Examples:
Host: Michael Stelzner, founder
Episode release: Twice a week
Website: socialmediaexaminer.com/shows/
Overview: This podcast has been a top 10 in marketing for the last several years. Each 45-minute episode features success stories and interviews with leading social media marketing pros to help boost listeners' social media marketing skills and keep them up-to-date with the ever-changing world of social media.
Show Notes: “Whether you’re looking for in-depth expert advice or just want to keep up with the social media news of the week, you’ll discover knowledge you need to make your business grow.”
Episode Examples:
Hosts: Mark Schaefer, marketing expert, and Brooke Sellas, marketing agency owner
Episode release: Every other week
Website: businessesgrow.com/podcast-the-marketing-companion-2/
Overview: This show strives to be entertaining via a format that invokes friends talking about marketing news and challenges in relatable and interesting ways. Typically topics are discussed from a more macro view versus tactical.
Show Notes: “The Marketing Companion is always fun, always interesting and always on-target with insights and ideas that will turn up your marketing intellect to an 11.”
Episode Examples:
Host: Meghan Keaney Anderson, vice president of marketing at HubSpot
Episode release: Varies
Website: hubspot.com/podcasts/the-growth-show
Overview: This HubSpot podcast tackles business growth from every angle with interesting stories and guests. Each episode is 20 to 30 minutes and is packed with insightful information that marketers can implement right away.
Show Notes: “It’s never been easier to start a business, but it’s never been harder to succeed. Each episode of The Growth Show explores the inspiring stories behind how people grow a business, an idea or a movement.”
Episode Examples:
Host: Jeff Large, owner of Come Alive Creative
Episode release: Varies
Website: jefflarge.com/podcast/
Overview: This host started a podcast strategy and production agency and now shares his podcasting expertise on his own podcast. Each episode features interviews with inspiring business owners, experts and specialists to discuss the principles of their podcasting success.
Show Notes: “I love the power of story, board games and creating awesome things with other people.”
Episode Examples:
Podcasts are a great way to gain knowledge at your convenience — such as when multitasking while driving or exercising. Marketers have a smorgasbord selection of marketing podcasts where they can hear expert insights, news and actionable tips. This list of the top 10 best marketing podcasts showcases a variety of pods that meet a wide range of marketing information needs. Choose the show or shows that best meet your marketing needs. Then turn them on and start tuning in today.
