Feeling burned out? Looking for some inspiration? Want to improve a skill?
We could all use a boost sometimes. Whether you’re a marketing genius, new to the profession, somewhere in between, or just feeling burned out, resources like podcasts, books or blogs can give you that extra inspiration you’re looking for.
Keeping up with digital marketing resources can let you hone a specific skillset, stay ahead of trends and help keep your team sharp.
Here’s a look at some of our favorite digital marketing resources.
It’s no secret that content marketing is a critical part of any marketing arsenal. Content marketing has been proven to grow audience engagement, establish brand expertise and loyalty, and drive sales.
The Content Marketing Institute (CMI) aims to advance the practice of content marketing by providing advice, guidance and more to marketers. CMI was founded by Joe Pulizzi and consists not only of free resources like blog posts, case studies and eBooks, but it also has events like Content Marketing World, ContentTECH and Content Marketing University, which require fees for participation.
It doesn’t matter if you’re a novice content marketer, are considering adding it to your marketing arsenal or are leading a team of content marketers, CMI has a wealth of free resources from experts to educate and inspire you.
If you need campaign inspiration, the Marketing Scoop podcast is for you. SEMrush’s Marketing Scoop podcast features interviews with marketers and case examples from leading brands.
Hosted by journalist Laura Morelli, Marketing Scoop gives you success stories, actionable results and explores the latest trends and news. Morelli has interviewed marketers from brands like Nestle, Google, Amazon and Roku. She also covers trends like what is working for email marketing now, how to recover from a Google penalty, website migration tips for SEO and much more.
SEMrush also features a variety of resources like webinars, blogs and more. And, if you want to spruce up your resume, SEMrush has certifications and courses on everything from writing to SEO.
MarketingProfs is well known for providing real-world, practical and hands-on advice and education for marketers. Its training is centered around the elements: strategy, plan, create, communicate, analyze and manage.
MarketingProfs’ B2B Forum is its premier B2B marketing event and features insights and keynotes from B2B marketing experts and brands.
In addition to its flagship B2B Forum, MarketingProfs features webinars and events to help you with anything from creating more persuasive writing to creating more engaging webinars. It also features Friday Forums, which provide educational sessions, Q&As and resources.
Known for its inbound marketing expertise, HubSpot has a variety of free resources to help you learn about all things inbound. And the best part is you don’t have to be a HubSpot user to access them.
Head to the HubSpot Academy to get training courses and certifications on everything from content marketing to email marketing to using Excel and sales enablement and design.
HubSpot’s blog is also full of all the marketing and sales knowledge you need to create impactful and successful campaigns.
Don’t be fooled by the name of this podcast. The Everyone Hates Marketers takes a look at ways brands are doing marketing in a non-spammy way. Hosted by former Hotjar employee Louis Grenier, Everyone Hates Marketers provides actionable insights on everything from customer research and marketing strategy to brand positioning and more.
Copyblogger gives you actionable advice for creating effective content. If you’re new to the writing game, Copyblogger gives you simple advice for copywriting 101 and for the more experienced writers, topics on email marketing, landing pages and much more.
If podcasts are more your thing, Copyblogger has one of those, too, and it features topics like online learning, the future of SEO and ways to evaluate and create engaging headlines.
No matter your preference for learning, there is a mountain of proven marketing resources to help take you and your team to the next level. What marketing resources do you find most useful? Share them with us below.