The robust slide-hosting service SlideShare allows you to upload your slide presentations and share them socially. Acquired by LinkedIn in 2012, it is quickly gaining traction as a popular and effective content marketing tool, and 2016 will likely see an explosion of B2B, lead-generating SlideShare presentations.
Marketers are increasingly turning to SlideShare to enhance their demand generation and produce fresh content in a format that’s easy to consume. But are you getting all you can out of this growing hub for visual content?
Here are four secrets you need to know to create SlideShare masterpieces that will keep your audience coming back for more throughout 2016 and beyond!
Lara’s love for journalism began when she was eight years old and decided to take a news broadcast class instead of going to summer camp. From third grade on, she anchored her school’s weekly broadcasts. This passion for storytelling resurfaced in college, where Lara worked on the school newspaper, and ultimately lead her to positions in journalism, PR and marketing. With a Bachelor’s in journalism and a Master’s in PR, Lara lives to tell stories and tells stories to live. Outside of storytelling, Lara can be found spending time with her family which includes 4 kids (yes, you read that right) and 3 cats. She aspires to be a good cook and dreams of traveling the world.