At this stage of the game, most B2B companies are at least considering a website facelift. They realize that their current sites are stale and sorely lacking in lead generation prowess. Now what? Hire a designer or a marketing company? What are the most important requirements for a website in order to increase brand awareness and generate qualified sales leads. Here's my list in order of priority.
Now step back for a minute and think about what you're replacing. Your old site was all about you - what's happening at XYZ Corp. You thought visitors would be intrigued by your news and events and would really love to see your office pictures and Board of Directors bios and pics. Then you found out that no one visited those pages and you got zero leads. Now your new inbound marketing website is all about your visitors and what they seek. They're looking for answers, and you are providing them in an environment that's easy to consume and effective enough to be counted as a valuable resource. But you are far from finished. Your team must constantly update your site with fresh content to make it dynamic and propel it to a position of prominence in your industry.
That's where inbound marketing comes in...