Inbound marketing has proven effective for countless companies in nearly every industry, from specialty manufacturing to software-as-a-service (SaaS) to healthcare. But getting started with inbound marketing can feel overwhelming, even for experienced marketers. We can help you start your inbound marketing program the right way with our Marketing Assessment and Plan.
We kick off our assessment by taking a deep dive into your current marketing efforts. We review your marketing goals, evaluate your overall marketing strategy, conduct a competitive analysis and analyze your website’s usability, structure and messaging.
Then, we immerse ourselves in your business by interviewing employees, customers and “almost customers” (sales you count as “closed-lost”) and create a detailed report outlining our recommendations for communicating effectively with your primary buyer personas.Our Buyer Insights Process
Armed with information from our research and interviews, we translate what we learned into design concepts—complete with new messaging that reflects the buyer insights we uncovered—for the home and interior pages.
We finish off the assessment period with a detailed marketing plan, complete with content marketing, SEO and PPC, demand generation and marketing automation recommendations and budgets.
You can implement our recommendations in-house or work with us to implement—it’s up to you! No matter your choice, we’ve found companies that complete the assessment get better, faster inbound marketing results than those that don’t.
I knew Kuno had an abundance of talent and experience around everything involved in inbound marketing—strategy, tactics, creative, graphic design and storytelling. The assessment was a great way for you to immerse yourselves in our business and develop unique insights to drive the marketing strategy and tactics over the next 12 months.
- TENDER ROSE HOME CARE | SEE CASE STUDY
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