Revenue Performance Management

Revenue Performance ManagementAccelerate revenue growth through digital marketing

Revenue Performance Management (RPM) is a strategy for driving real sales growth by quantifying and optimizing your marketing processes. RPM is the business end of digital marketing, the goals-driven approach that turns your marketing department into a profit center.

Building on content marketing, demand generation, lead nurturing and marketing automation, RPM allows you to:

  • Identify and engage with more likely buyers (Reach)
  • Find the right content to attract and move leads through the sales funnel (Value)
  • Identify and mitigate barriers and bottlenecks in the sales funnel (Conversion)
  • Reach buyers with the right content when they are ready to buy (Velocity)
  • Align sales and marketing and increase both efficiency and revenues (Return)

RPM is More Than Marketing Automation

  • RPM is a combination of strategy, expertise and technology
  • RPM seeks to increase and accelerate revenue growth, not simply elevate brand awareness
  • RPM works to define and improve sales and marketing processes
  • RPM focuses on revenue-centric metrics like cost-per-lead, percentage of target revenue achieved and percentage of pipeline sourced by marketing
  • RPM enables complete transparency, accountability and ROI evaluation of sales and marketing

We provide an effective alternative to in-house resources by providing:

  • Development of RPM strategy and processes, goals and KPIs
  • Integration of content marketing, demand generation, lead nurturing and marketing automation
  • Creation of content for all aspects of digital marketing
  • Creation, launch, monitoring and optimization of demand generation campaigns
  • Creation, launch, monitoring and optimization of lead nurturing campaigns and workflows
  • Management of marketing automation to enable and accelerate the flow of qualified leads through the sales funnel

Ready to get started?

Build on content marketing, demand generation, lead nurturing and marketing automation by contacting us today.

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