RPM Services | Enterprise Inbound Marketing Agency

Revenue Performance Management

Revenue Performance Management

Accelerate revenue growth through digital marketing

Revenue Performance Management (RPM) is a strategy for driving real sales growth by quantifying and optimizing your marketing processes. RPM is the business end of digital marketing, the goals-driven approach that turns your marketing department into a profit center.

Building on content marketing, demand generation, lead nurturing and marketing automation, RPM allows you to:

  • Identify and engage with more likely buyers (Reach)
  • Find the right content to attract and move leads through the sales funnel (Value)
  • Identify and mitigate barriers and bottlenecks in the sales funnel (Conversion)
  • Reach buyers with the right content when they are ready to buy (Velocity)
  • Align sales and marketing and increase both efficiency and revenues (Return)

RPM is More Than Marketing Automation

  • RPM is a combination of strategy, expertise and technology
  • RPM seeks to increase and accelerate revenue growth, not simply elevate brand awareness
  • RPM works to define and improve sales and marketing processes
  • RPM focuses on revenue-centric metrics like cost-per-lead, percentage of target revenue achieved and percentage of pipeline sourced by marketing
  • RPM enables complete transparency, accountability and ROI evaluation of sales and marketing

We provide an effective alternative to in-house resources by providing:

  • Development of RPM strategy and processes, goals and KPIs
  • Integration of content marketing, demand generation, lead nurturing and marketing automation
  • Creation of content for all aspects of digital marketing
  • Creation, launch, monitoring and optimization of demand generation campaigns
  • Creation, launch, monitoring and optimization of lead nurturing campaigns and workflows
  • Management of marketing automation to enable and accelerate the flow of qualified leads through the sales funnel