Accelerate revenue growth through digital marketing
Revenue Performance Management (RPM) is a strategy for driving real sales growth by quantifying and optimizing your marketing processes. RPM is the business end of digital marketing, the goals-driven approach that turns your marketing department into a profit center.
Building on content marketing, demand generation, lead nurturing and marketing automation, RPM allows you to:
- Identify and engage with more likely buyers (Reach)
- Find the right content to attract and move leads through the sales funnel (Value)
- Identify and mitigate barriers and bottlenecks in the sales funnel (Conversion)
- Reach buyers with the right content when they are ready to buy (Velocity)
- Align sales and marketing and increase both efficiency and revenues (Return)