Accelerate revenue growth through digital marketing
Revenue Performance Management (RPM) is a strategy for driving real sales growth by quantifying and optimizing your marketing processes. RPM is the business end of digital marketing, the goals-driven approach that turns your marketing department into a profit center.
Building on content marketing, demand generation, lead nurturing and marketing automation, RPM allows you to:
- Identify and engage with more likely buyers (Reach)
- Find the right content to attract and move leads through the sales funnel (Value)
- Identify and mitigate barriers and bottlenecks in the sales funnel (Conversion)
- Reach buyers with the right content when they are ready to buy (Velocity)
- Align sales and marketing and increase both efficiency and revenues (Return)
RPM is More Than Marketing Automation
- RPM is a combination of strategy, expertise and technology
- RPM seeks to increase and accelerate revenue growth, not simply elevate brand awareness
- RPM works to define and improve sales and marketing processes
- RPM focuses on revenue-centric metrics like cost-per-lead, percentage of target revenue achieved and percentage of pipeline sourced by marketing
- RPM enables complete transparency, accountability and ROI evaluation of sales and marketing
We provide an effective alternative to in-house resources by providing:
- Development of RPM strategy and processes, goals and KPIs
- Integration of content marketing, demand generation, lead nurturing and marketing automation
- Creation of content for all aspects of digital marketing
- Creation, launch, monitoring and optimization of demand generation campaigns
- Creation, launch, monitoring and optimization of lead nurturing campaigns and workflows
- Management of marketing automation to enable and accelerate the flow of qualified leads through the sales funnel
