Brand & Capture

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What You'll Need to Know About Content Marketing in 2015

Brianne Carlon Rush
Posted by Brianne Carlon Rush

Marketing changes fast, and content marketing is no different. Best practices changed drastically over the past few years, morphing from "more is more" to "high quality content at a consistent pace." What will be next?

I took a look around the web for reports, thoughts and predictions for the upcoming year. 

Here are a few clues of what we can expect of content marketing in 2015...

Connecting the Dots... Between Advertising and Marketing

John McTigue
Posted by John McTigue

Did you ever wonder why "advertising" and "marketing" are treated as two completely separate things? Aren't they the same thing? Not really, not the way a lot of advertising is still done these days. Most of us in the inbound marketing biz stay away from TV and radio ads, for example, because they're expensive and because they seldom drive measurable leads to our inbound "hubs." Why is that? Let's break down a typical TV ad and see what's missing from an inbound marketing point of view. Then let's see how we could make them work better.

Social Media Benchmarking: What to Measure

Andrew Osegi
Posted by Andrew Osegi

A benchmark is a comparison to the standard. It allows us to weigh the performance of an action by comparing it to a previous accomplishment. In social media business, there are few things more important than reporting the performance of your social efforts through regular benchmarking. In this blog, we’ll review the metrics and benchmarking tactics used to judge social media marketing performance.

What I Learned In My First Year of Content Marketing

Annie Zelm
Posted by Annie Zelm

Just one year ago, as I was contemplating my next career move, I never imagined I would be writing a blog post like this one—or getting paid to blog at all, for that matter. I never thought I’d be working in content marketing, mainly because I only had a vague idea of what that was and what it entailed.

In some ways, I’m amazed at how quickly the time has passed. It really does fly when you’re having fun. On the other hand, sometimes it feels like I’ve been at this much longer. I say that because I’ve had the privilege of working on so many unique projects—projects that challenged me, caused me to rethink things I thought I knew, and ultimately taught me valuable lessons.

I wish someone had told me some of these things when I first started, so I’m taking the time to share them with you, especially if you’re new to this. Content marketing is new territory for a lot of people, and it’s changing so fast that I may very well have a new list next year.

Until then, here are five things I’ve learned in my first year as a content marketer.

My Content is Going Viral, Now What?

Carrie Dagenhard
Posted by Carrie Dagenhard

You are a true master of the Internet—a champion of the world wide web. You have attained the holy grail of inbound marketing. You have successfully produced a viral campaign.

You did your homework and studied the best practices of content development. Like Rocky, you trained ad nauseam, researched your market, defined your personas and sharpened your skills to a razor-fine edge. Through guile, persistence and a lot of brand personality, you achieved your magnum opus. Prospects are flocking to your site in droves, and everyone is patting you on the back for a job well done.

Don’t get too comfortable, though. If Myspace, Gangnam Style and the ice bucket challenge have taught us anything, it’s that Internet users are a fickle bunch. Shrinking attention spans mean marketers not only have to work harder to grab audience attention, they have to find creative, new ways to keep that attention long-term.

So, how do you keep the momentum of your viral campaign? Let’s take a look at a company that set a new standard for viral content:

2014 Video Marketing in Review: Kuno's Top 9 Videos

Steven Beller
Posted by Steven Beller

I love my job. Of course, I love creating videos, writing music and taking photos, but there is another reason that gets me excited to make the 8-minute trek into the office every day—getting to know my co workers.

Recently, my boss asked me to compile a list of Kuno employees' favorite Internet videos of 2014. This, by no means, was a difficult task, so I willingly accepted the assignment. I was pretty sure I was going to receive all types of funny videos; however, a few selections surprised me—in a good way.

During the process of compiling our favorite videos, I was able to have conversations in which I was able to learn more about my coworkers. What does this get you? Nine awesome examples of video content and video marketing you can use for inspiration or just pure entertainment.  Enjoy! 

SaaS Marketing for CEOs—How to Get to the Top of the Market & Stay There

John McTigue
Posted by John McTigue

We work with a lot of technology companies. These days, many of them are SaaS (Software as a Service) providers, one of the fastest growing business sectors worldwide. By working with these companies, we have learned about their challenges, and we design marketing programs for them to address those challenges and achieve their goals. 

How to Include Humor in Your Content, but Still Be Taken Seriously

Carrie Dagenhard
Posted by Carrie Dagenhard

You can’t remember where you left your keys (on top of the TV), who won the 2007 World Series (Red Sox) or even what you had last night for dinner (hopefully tacos), but quiz someone about their favorite advertisement or marketing campaign and answers start flying in faster than if you’d asked who wants free beer.

5 Tips To Immediately Make Your Video Marketing Better [Video]

Steven Beller
Posted by Steven Beller

All of us “video people” are constantly looking for ways to make our inbound marketing videos better and more engaging. Over the past few months, I’ve been compiling helpful tips I think will make your video marketing instantly better. Here’s what I’ve gathered so far.