More Inbound Marketing Blog PostsPosted by Carrie Dagenhard
Oh, email. It’s one of the top things we professionals love to complain about—second only to traffic, unreliable Wi-Fi connections and the length of time it takes to disembark a plane. (Seriously, though. There’s got to be a more efficient system.)
But as much as we bellyache about our over-stuffed inboxes and ruthlessly delete unreads, we expect our customers to rejoice with each new email marketing communication we send their way. And, somehow, allow ourselves to feel deflated by an ever-climbing unsubscribe rate.
It sure is comfy here in our glass houses.