Brand & Capture

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Using Mobile Marketing to Attract More Customers

Kuno Creative
Posted by Kuno Creative

You always carry your mobile phone, and it’s always on—even when you’re asleep—God forbid you miss something. In fact, a recent poll found that most users couldn’t stay away from their phones for more than six minutes, and check it about150 times a day. The mobile phone is probably the most personal piece of technology you own, storing your photos and messages and calendar reminders, and it is on everyone’s checklist when leaving the home or office. 

As a direct-response medium that’s easily customizable and features sophisticated tracking options, it’s also an ideal marketing channel. Without question, mobile marketing is an essential part of every digital marketer’s strategy, so it’s important marketers know how to use the medium effectively to make the most of their efforts and maximize profits. Here’s a brief guide on mobile marketing to help you leverage the power of the mobile phone to draw more people to your brand.

What the Wearables Craze Means for Healthcare Marketing

Kristen Hicks
Posted by Kristen Hicks

Every time you think you’ve got a handle on the last big tech or marketing phase, a new one comes along. Hopefully you’ve already gotten mobile marketing down, because the next big thing for marketers to get on top of is the wearables craze. Many of the most popular wearables on the market today deal directly with health and we can expect that trend to continue as more tech companies realize how lucrative the market is. As such, while all marketers have good reason to pay attention to wearables, healthcare marketers have extra reason to do so

How Manufacturers Can Start Inbound Marketing Successfully [Video]

Kuno Creative Coffee Hour
Posted by Kuno Creative Coffee Hour

Everyone has to start somewhere. Simply promoting inbound marketing isn’t enough, according to Kuno Creative EVP, John McTigue. Manufacturing companies have to see there is a chance for positive results.  

Answers to Your Burning Inbound Sales Questions

John McTigue
Posted by John McTigue

Inbound Sales—Converting Inbound Leads to Customers

5 Ways Healthcare Companies Can Use Big Data to Drive Engagement

Carrie Dagenhard
Posted by Carrie Dagenhard

On a scale of 1 to Justin Bieber, how sick are you of the term big data?

Why Your Visitors Aren't Proceeding to Purchase: A Better Checkout Process

Kuno Creative
Posted by Kuno Creative

Through the years, businesses have been forced to change their sales and marketing strategies. Consumers are still shopping in stores for goods and products—but with technology advances, consumers have become savvier and are more engaged in e-shopping.

According to Statista, more than 40 percent of Internet users purchased products online last year, and it is projected that this will continue to grow to 46 percent by 2017. With this expected shift of focus among consumers, marketers are also putting more focus on e-commerce lead conversion.

4 Secrets We Learned From Testing Email Subject Lines

Annie Zelm
Posted by Annie Zelm

Virtually every second of the day, a marketer sends an email into the great wide open. It's a clever, compelling message that has most likely gone through several rounds of approvals, copy edits and quality checks. It has been painstakingly discussed, developed and designed, perhaps over several hours or even days. 

And it's promptly discarded by most recipients in less than a second's time. 

The single factor that determined that email's destiny was probably the part that involved the least amount of time and effort: the subject line. 

Top Challenges to Inbound Marketing Success for Healthcare [Video]

Kuno Creative Coffee Hour
Posted by Kuno Creative Coffee Hour

Once you’ve decided to utilize inbound marketing, you want to ensure it is a successful venture for your healthcare organization. How? By either establishing your own processes or working with an inbound marketing agency. But there are several challenges to overcome along the way.

Get Your Burning Sales Questions Answered - Live

John McTigue
Posted by John McTigue

Everybody wants to know how to increase sales. This is the universal constant in sales and marketing. We've gotten pretty good at filling our sales funnels with new leads, thanks to inbound marketing, but that's not the end of the story. What's the best way to find the needles in your haystack and convert them into loyal customers? In 2015 and beyond, we'll be talking more and more about inbound sales. How can we get our sales team to leverage inbound marketing data and lead intelligence to improve sales performance and increase revenues? That is the question. For those of you now working on this, there are many more questions. Fortunately, we have a couple of experts available to answer them for you.