More PostsPosted by Stephanie Kapera
As you browse through the Inc. 5000 software category, you wonder: What are marketing leaders at these companies doing that I’m not? In this interview series, I try to take some of the mystery out of that question by picking the brains of some of the smartest people working in marketing today.
Next up is Letitia Rodley, Senior Director, Demand Marketing at Five9, a San Ramon, CA-based technology company that provides a full-featured, on-demand call center software product in a SaaS model. A five-time Inc. 5000 honoree, Five9 has grown rapidly year-over-year; in the past three years alone, the company has grown 228 percent. As Senior Director, Demand Marketing, Letitia brings more than 20 years of experience to Five9, where she’s heading up an increasingly sophisticated and exciting demand generation program. Read on to find out more about her approach.