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You always carry your mobile phone, and it’s always on—even when you’re asleep—God forbid you miss something. In fact, a recent poll found that most users couldn’t stay away from their phones for more than six minutes, and check it about150 times a day. The mobile phone is probably the most personal piece of technology you own, storing your photos and messages and calendar reminders, and it is on everyone’s checklist when leaving the home or office.
As a direct-response medium that’s easily customizable and features sophisticated tracking options, it’s also an ideal marketing channel. Without question, mobile marketing is an essential part of every digital marketer’s strategy, so it’s important marketers know how to use the medium effectively to make the most of their efforts and maximize profits. Here’s a brief guide on mobile marketing to help you leverage the power of the mobile phone to draw more people to your brand.