Brand & Capture

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8 Personalization Trends That Are Reinventing the Buyer's Journey

Dan Stasiewski
Posted by Dan Stasiewski

What Marketers Can Learn About Storytelling From The Moth

Annie Zelm
Posted by Annie Zelm

A young man dreams of an iron roof for his family.

A young woman recounts the difficulty of being a Mormon in New York City.

A pastry chef for the White House talks about landing the job of a lifetime.

An author becomes spellbound by her pen pal in prison. 

I look forward to hearing true stories like these each week on The Moth Podcast, where ordinary people tell them in front of a live audience.

HubSpot vs. Wordpress? You're Asking the Wrong Question

Dan Stasiewski
Posted by Dan Stasiewski

I built my first WordPress site, a blog, about 10 years ago. Wrote most of the code myself. To this day, I still manage most of my personal Web properties with the open-source CMS, which runs nearly 25 percent of all websites. But when I get asked where a company that has purchased or is purchasing HubSpot should build its website, I always say HubSpot.

From a development perspective, and even a community perspective with the growing number of HubSpot users and partners, there are only a few notable differences between the platforms. However, there aren’t enough differences to write a blog about anymore. Yes, WordPress has more database functionality, and yes, HubSpot has the security and stability of a managed SaaS platform. But is that enough to debate WordPress or HubSpot?

Kuno Creative Receives $300K Loan From HubSpot Agency Growth Fund

John McTigue
Posted by John McTigue

Kuno Creative is pleased to announce that it has received a $300,000 loan from the HubSpot Agency Growth Fund. The program is available to Diamond and Platinum tiered agencies of the HubSpot Partner Program. The loan must be used to help the agency grow by hiring new sales, marketing or services delivery talent at the agency. Kuno Creative is the first HubSpot Partner Agency to qualify for and receive a HubSpot Agency Growth Fund loan.

Healthcare Content Marketing: Beyond Patient Stories

Lara Nour Eddine
Posted by Lara Nour Eddine

It’s no secret that the healthcare industry is at least two years behind other industries in its use of content marketing. Government regulations—think HIPAA laws and the Affordable Care Act—are making it increasingly difficult to know what information can be included in outgoing communications.

However, just because it’s more difficult doesn’t mean there isn’t a need or an audience for healthcare content marketing. Pew Research found that 72 percent of Internet users looked online for health information in 2012.

But many times, content seems geared to specific patient experiences and accounts of their illness or journey to recovery. This is where waters can become murky because the patient must consent to the release of this information if it is going to be published.

There are other ways to reach those interested in health topics besides sharing personal accounts. If your organization is looking to get started with content marketing for healthcare audiences, here are three ways to incorporate it into your strategy that go beyond sharing personal stories.

The Secret to Exponential SaaS Growth: Slack CMO Bill Macaitis Spills

Stephanie Kapera Hawkins
Posted by Stephanie Kapera Hawkins

In August 2013, team communication app Slack launched in preview mode, garnering 8,000 signups within 24 hours.

Two years later, Slack has 500,000 monthly users, $12 million in monthly revenue, and a rumored valuation of $2.8 billion. In a market crowded with options, how did Slack become one of the fastest growing enterprise apps ever?

3 Things Every Healthcare Marketing Budget Should Include for 2016

Carrie Dagenhard
Posted by Carrie Dagenhard

For some of us, the beginning of fall signifies cooler weather, football and pumpkin-spiced everything. For key decision makers in the healthcare world, it means diving headfirst into plans for next year’s budget.

Over the last few years, the healthcare industry has undergone several definitive changes. From regulatory and compliance crackdowns to healthcare reform and the adoption of the Affordable Care Act — all while the rest of the world became more engrossed in the digital landscape — this culmination of trends has created what Medical Marketing & Media coined “The Big Shift.”

In a sense, everything has changed. But many institutions have been slow to catch on to these changes — specifically when it comes to inbound marketing. This means you have yet another opportunity to become an industry leader and outshine your competition.

To help you make next year your most successful to date, we’ve put together a list of three things every healthcare company should include in its 2016 marketing budget.

Choosing the Right Partner for Your CRM Integration [VIDEO]

Kuno Creative Videos
Posted by Kuno Creative Videos


Investing in a CRM can be a daunting task. With robust platforms like Salesforce, companies risk the chance of using the software incorrectly, thus causing headaches rather than sales.

When preparing for your CRM integration, it is important to understand how the software should meet the goals of both your marketing and sales teams. In this short video, Kuno Creative Marketing Technology Director Dan Stasiewski talks about the importance of working with a service provider that not only understands the setup of the software, but also the strategy behind it. 

5 Ways Manufacturers Can Personalize Content for Web Visitors

Lara Nour Eddine
Posted by Lara Nour Eddine

Let’s face it — we live in an increasingly personalized world. There are digital locations where everything we click on causes subsequent pages to become tailored to our needs. In fact, purchasing decisions are driven by what that website’s algorithm calculates a visitor will like based on his navigation.

So what can manufacturing companies do to get in on this personalization trend? Technology makes it easier than ever to serve visitors’ best interests, getting them the information they need to make an important buying decision.

Ready? Start by thinking from the perspective of your buyers. They have limited time and want to cut through irrelevant information to get to what matters most to them. According to the 2015 Consumer Research study by Janrain, 96 percent of U.S. consumers say they are mistargeted by marketing messages, which results in 93 percent of them taking action that hurts the brand’s ability to reach them. Personalization can help avoid this problem and connect customers to the products and services they need most.

Here are five ways manufacturing companies can get started personalizing their websites.


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