More Inbound Marketing Blog PostsPosted by Kristen Hicks
When your SaaS product gets into the hands of the right people, it can make a huge difference for them. You’ve seen it. If you can get those people who really need what your software can do to the point of trying it out, then the hardest part of your job is done.
You already know inbound marketing can help with that, but there’s still one big problem: The “right people” for your product don’t fit neatly into any one category. Maybe your software is equally useful for B2C and B2B customers, or maybe it can serve different but equally valuable purposes for different demographics.
You want to make sure your SaaS inbound marketing campaigns are designed with your audience top of mind, but how can you make sure you reach everyone with relevant information when their needs and concerns are different?
While it’s tricky, it can be done. Here’s how.