Brand & Capture

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How to Create Engaging Content for Healthcare Organizations

Lara Nour Eddine
Posted by Lara Nour Eddine

When you think of a healthcare company, you think of doctors, hospitals and … journalists? While they may not seem to go hand in hand, perhaps they should. Content marketing is a powerful way to connect with consumers that has worked for thousands of organizations—and healthcare companies should be no different.

From mattress companies to hotels, more and more brands are bringing in professionals to create rich content and engage consumers; healthcare organizations could reap many benefits by embracing this best practice for digital marketing.

Highlighting Your Best Assets with the HubSpot COS: DATUM Case Study

Vivian Shih
Posted by Vivian Shih

Often, B2B businesses have a difficult time highlighting their differentiators. In the case of DATUM, an Inc. 5000 fastest-growing company for two years in a row, it's their people. Because the team is composed of some of the best and brightest in the industry, the company was looking for an innovative way to showcase each individual’s skills and expertise.

Using Storytelling in Your Software & Technology Marketing: When & How

Stephanie Kapera
Posted by Stephanie Kapera

In the fall of 1995, when the Internet was still young, an executive named Irving Wladawsky-Berger was put in charge of IBM’s new “Internet Division.” His mission? To figure out the business value of the internet.

At that time, the Internet was just beginning to show signs of being the powerful force it is today. As stewards of the new economy, Wladawsky-Berger and his team were tasked with a huge challenge: Tell businesses what to do on the Internet, and while they were at it, help IBM figure out what to do, too.

Using Mobile Marketing to Attract More Customers

Kuno Creative
Posted by Kuno Creative

You always carry your mobile phone, and it’s always on—even when you’re asleep—God forbid you miss something. In fact, a recent poll found that most users couldn’t stay away from their phones for more than six minutes, and check it about150 times a day. The mobile phone is probably the most personal piece of technology you own, storing your photos and messages and calendar reminders, and it is on everyone’s checklist when leaving the home or office. 

As a direct-response medium that’s easily customizable and features sophisticated tracking options, it’s also an ideal marketing channel. Without question, mobile marketing is an essential part of every digital marketer’s strategy, so it’s important marketers know how to use the medium effectively to make the most of their efforts and maximize profits. Here’s a brief guide on mobile marketing to help you leverage the power of the mobile phone to draw more people to your brand.

What the Wearables Craze Means for Healthcare Marketing

Kristen Hicks
Posted by Kristen Hicks

Every time you think you’ve got a handle on the last big tech or marketing phase, a new one comes along. Hopefully you’ve already gotten mobile marketing down, because the next big thing for marketers to get on top of is the wearables craze. Many of the most popular wearables on the market today deal directly with health and we can expect that trend to continue as more tech companies realize how lucrative the market is. As such, while all marketers have good reason to pay attention to wearables, healthcare marketers have extra reason to do so

How Manufacturers Can Start Inbound Marketing Successfully [Video]

Kuno Creative Coffee Hour
Posted by Kuno Creative Coffee Hour

Everyone has to start somewhere. Simply promoting inbound marketing isn’t enough, according to Kuno Creative EVP, John McTigue. Manufacturing companies have to see there is a chance for positive results.  

Answers to Your Burning Inbound Sales Questions

John McTigue
Posted by John McTigue

Inbound Sales—Converting Inbound Leads to Customers

5 Ways Healthcare Companies Can Use Big Data to Drive Engagement

Carrie Dagenhard
Posted by Carrie Dagenhard

On a scale of 1 to Justin Bieber, how sick are you of the term big data?

Why Your Visitors Aren't Proceeding to Purchase: A Better Checkout Process

Kuno Creative
Posted by Kuno Creative

Through the years, businesses have been forced to change their sales and marketing strategies. Consumers are still shopping in stores for goods and products—but with technology advances, consumers have become savvier and are more engaged in e-shopping.

According to Statista, more than 40 percent of Internet users purchased products online last year, and it is projected that this will continue to grow to 46 percent by 2017. With this expected shift of focus among consumers, marketers are also putting more focus on e-commerce lead conversion.