More Inbound Marketing Blog PostsPosted by Lara Nour Eddine
They say nothing lasts forever—except if it’s posted online. A great piece of content is everlasting, but can become outdated and may not get the views and shares it did when it was first posted. Content with a strong foundation just needs a little TLC to turn it into a top performer again.
Although it may seem like a strange practice to reuse content rather than rewrite it entirely, 63 percent of current content marketing initiatives involve repurposing content on some level, while 23 percent of future marketing initiatives involve finding better ways to repurpose content, according to the 2015 Benchmarks, Budgets and Trends Report.
To extend the life of your technology content, you must first determine whether your piece is worth the effort to repurpose. Top candidates include evergreen content, well-performing blog posts or content that is outdated.
In the tech industry, in particular, there are endless possibilities for getting creative with your old content. Here are five ways to repurpose your technology content that will yield success and get you more interaction than ever before.