Hospitals have always had fantastic stories to tell. But in the past few decades, many shifted away from telling their own stories and concentrated more of their efforts toward pitching them to the media.
Now, some of the largest hospitals and health care marketing departments are investing heavily in storytelling once again, hiring top-notch journalists, editors and photographers.
This approach to storytelling has been the driving force behind Spectrum Health Beat, a health news site launched earlier this year by Spectrum Health System. With 12 hospitals, 180 ambulatory and service sites and 1,300 physicians and providers, Spectrum Health is West Michigan’s largest employer.