For some of us, the beginning of fall signifies cooler weather, football and pumpkin-spiced everything. For key decision makers in the healthcare world, it means diving headfirst into plans for next year’s budget.
Over the last few years, the healthcare industry has undergone several definitive changes. From regulatory and compliance crackdowns to healthcare reform and the adoption of the Affordable Care Act — all while the rest of the world became more engrossed in the digital landscape — this culmination of trends has created what Medical Marketing & Media coined “The Big Shift.”
In a sense, everything has changed. But many institutions have been slow to catch on to these changes — specifically when it comes to inbound marketing. This means you have yet another opportunity to become an industry leader and outshine your competition.
To help you make next year your most successful to date, we’ve put together a list of three things every healthcare company should include in its 2016 marketing budget.