Brand & Capture

Our Latest Blog Post

5 Ways HubSpot COS Makes Content Marketing a Little Easier

Brianne Carlon Rush
Posted by Brianne Carlon Rush

When your air conditioner breaks and you are forced to replace it, you often face the dilemma of paying more up front for a top-of-the-line system you can count on for the next 20 years or less for a lower-grade version that may need replaced in 10. If we are financially able, most of us would make the decision to go with the better system so we don’t have to think about air conditioners for the next two decades. 

The point is quality matters. It matters when it comes to everything from home repairs to shoes purchased for running marathons, and you know it matters when it comes to content marketing. At Kuno, we have stood firmly on the side of quality over quantity for several years now, and we don’t anticipate that changing any time soon. Neither does Google.

Hire the Best Marketing Agency: Q&A With Agency Firebox's Karl Sakas

Stephanie Kapera
Posted by Stephanie Kapera

Choosing a marketing agency is tough. Most companies don’t do it often, and there are lots of risks if you make a bad choice. Luckily, there are steps you can take to ensure you find a marketing agency that will help you reach your marketing goals.

How to Promote Your LinkedIn Business Page Using Your Personal Profile

Kuno Creative
Posted by Kuno Creative

When you get started with a business page for LinkedIn, it can often be challenging to build up the page in followers and content. Leveraging your personal LinkedIn profile and that of other professionals within your company is a great way to give your LinkedIn business pages a big boost. Here, we focus on tips and strategies you can use to help increase the exposure of your business page.

New eBook: Your Top Website Redesign Questions Answered

Lisa Gulasy
Posted by Lisa Gulasy

How To Kickstart Video Marketing For Your Business

Steven Beller
Posted by Steven Beller

Do you run a business? Do you have customers? Do you sell a product or service? If you answered 'yes' to any of these questions, then you should be using video marketing.

Marketing your business via video may seem difficult, expensive and time consuming, but the cost of not utilizing video could mean losing potential customers. It’s a proven fact humans digest video content faster than reading text. Plus, with the growth of video content and how Google and other search engines display video, not using video marketing is like cutting a grapefruit with chopsticks. So go out right now and hire a company to come up with compelling video content that will help generate more leads and, ultimately, more sales!

How to Shape Website Design Using Buyer Personas

Annie Zelm
Posted by Annie Zelm

I have a confession to make: I’m a woman who hates shopping for shoes. At 5 feet 10 inches, I don’t need heels to feel more awkward than I already do. I just want to be comfortable, but I’m not willing to completely surrender all sense of style.

So that eliminates a lot of options.

Does Your Email Marketing Measure Up?

Kuno Creative
Posted by Kuno Creative

One of the oldest weapons in an online marketer’s arsenal, email marketing, has stayed the ground over the years—ever since we got our first Hotmail IDs.

Announcing HubSpot’s Newest Offerings: CRM and Sidekick

Andrew Osegi
Posted by Andrew Osegi

We at Kuno Creative have some exciting news to share from HubSpot’s INBOUND Conference. Today, HubSpot CEO and Co-founder Brian Halligan announced the latest update to the HubSpot repertoire: a newly integrated CRM tool. This, along with new marketing features and a revamping of Signals, now called Sidekick, is an exciting step forward for all HubSpot users.

Kuno Creative Awarded HubSpot’s Happiest Clients Award for Third Year

Brianne Carlon Rush
Posted by Brianne Carlon Rush

The Kuno Creative team is proud and honored to be the third-time recipient of HubSpot’s Happiest Clients Award. Kuno also received the award in its inaugural year, 2012, and again in 2013.

Based on the traditional Chinese idea of chi, which is translated to “life force,” HubSpot developed the Customer Happiness Index (CHI) equation for determining the likeliness of long-term success with inbound marketing. The bottom line—when inbound marketing efforts increase, so does the likelihood for success. In fact, companies with high CHI scores often experience lifts in traffic, leads and renewal rates.