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Brand & Capture

Our Latest Blog Post

Website Review: 10 Hottest B2B Healthcare Companies of 2016

Karen Taylor
Posted by Karen Taylor

With so much innovation going on in the healthcare space, we wanted to know: From a healthcare marketing perspective, how do today’s most successful B2B healthcare companies’ websites perform?

To find out, we chose 10 websites from among the most up-and-coming B2B healthcare companies and looked at a number of criteria, including:

  • visual impact
  • ease of use
  • clarity of messaging
  • user experience
  • mobile readiness
  • the ability to keep users engaged

Each of the 10 hottest B2B websites had strengths and areas for improvement. Here’s our 2 cents on what they’re doing well and what they might think about focusing on in the next iteration of their website.

Video Marketing: What Should Be the Ideal Video Length?

Jackie Van Meter
Posted by Jackie Van Meter

How do you determine the ideal length for your videos to keep viewers engaged?

A bit of research on the topic pulls up answers stating that the perfect video length is everything from two to five minutes to 10 to 12 minutes to a strict “no more than two minutes.”

What is best practice? What should be the ideal video length?

Let’s take a look.

How to Make Seasonal Healthcare Marketing Work for You

Kristen Hicks
Posted by Kristen Hicks

It’s that time of year when people start having to worry about colds, struggle with avoiding the wealth of holiday-themed sweets and face the stress of balancing what feels like a million work, family and friend obligations.

This time of year when people have a lot on their minds. As a healthcare marketer, that presents an opportunity.

How to Reach a Senior Audience with Inbound Marketing

Kristen Hicks
Posted by Kristen Hicks

Marketers put a lot of thought into recognizing the best audiences to reach and understanding what appeals to them. Yet many are overlooking a huge audience with significant buying power: seniors.

The senior population is growing at a rapid pace. People over 65 currently make up an estimated 8.5 percent of the world’s population and that percentage has been on an upward trajectory for years.

What We Learned From the Kuno Employee Instagram Takeover

Andrew Osegi
Posted by Andrew Osegi

This year Kuno Creative implemented an internal Instagram contest in an effort to grow our account, test the capabilities of B2B marketing on Instagram and, most importantly, showcase the genuine, imaginative people  who make up our company. Here we share the lessons we've learned.

10 Email Marketing Tips For Products With Short Sales Cycles

Sandy Moore
Posted by Sandy Moore

Some consumer products like appliances, televisions and vehicles tend to have longer buying cycles. But there are also products with shorter cycles—like hygiene products, energy drinks and other consumables.

With shorter buying cycles, leads don’t need to be nurtured for a long time before they’re ready to purchase.

So if your customers have a shorter buying cycle, does lead nurturing through email marketing still work? These 10 tips can make lead nurturing work, even when the sales cycle is short.

How to Determine Who Should Write Marketing Content

Sandy Moore
Posted by Sandy Moore

In-house? Freelancer? Agency? Outsourcing?

What's Best for My Hospital: An App or Mobile-Friendly Site?

Kristen Hicks
Posted by Kristen Hicks

You know your hospital needs to be on mobile. It’s no longer optional.

One Company's Winning Tactic For Grabbing 90 New Trade Show Leads

Annie Zelm
Posted by Annie Zelm

Trade shows sometimes feel like the county fairs of marketing. They're a good old-fashioned way to bring visibility to your brand, meet and greet people and give away tons of free stuff in hopes of staying top of mind for your prospects. 

But are they really worth the exhibition fee and the time and energy it takes to man the booth? For many companies, this question comes up for debate each time the annual invitation arrives.

It's tempting to compare the potential reach of a trade show against the potential reach of a digital inbound marketing campaign and wonder if trade shows are still relevant. As a leading provider of workflow management and outsource revenue cycle services discovered, they absolutely can be—especially when integrated with inbound marketing efforts. 


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