More Inbound Marketing Blog PostsPosted by Shaun Kanary
Google announced some exciting changes to its PPC platform known as AdWords at a recent developers conference. While the demise of pay-per-click advertising has been hyped in the last few years, the new changes to Google’s advertising platform will help advertisers achieve important business objectives. These Google AdWords changes range from making ads more prominent to the way that Google measures an advertisement’s performance. We’ll take a look at the most important changes, and how they can help improve your business.