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When investing in a marketing automation software, you want the platform to encompass and store all data in one location. You should ask yourself, "Am I getting the most out of my marketing automation software?"
If your software is missing important attributes such as personalization, page tracking and social integration, you'll have to invest in those items separately. This could cause inconsistencies in your reporting and data.
Kuno Creative Technology Director Dan Stasiewski is back to discuss the importance of an all-in-one marketing automation software.