More Inbound Marketing Blog Posts
Trade shows sometimes feel like the county fairs of marketing. They're a good old-fashioned way to bring visibility to your brand, meet and greet people and give away tons of free stuff in hopes of staying top of mind for your prospects.
But are they really worth the exhibition fee and the time and energy it takes to man the booth? For many companies, this question comes up for debate each time the annual invitation arrives.
It's tempting to compare the potential reach of a trade show against the potential reach of a digital inbound marketing campaign and wonder if trade shows are still relevant. As a leading provider of workflow management and outsource revenue cycle services discovered, they absolutely can be—especially when integrated with inbound marketing efforts.