Brand & Capture

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Tech Gifts for Everyone on Your List

Vanessa Knipper
Posted by Vanessa Knipper

Wearable technology and life hack apps with connectivity are on the top of everyone’s list this holiday season. If you need a friendly reminder to get in that after work jog, or to pick up your almond milk at the grocery store, we’ve got you covered.

It’s clear technology can keep us organized and allow us to easily document our progress, but does it make us more productive or just create even more digital clutter? Either way, we’re loving it as well as gifting it this holiday season!

B2B Mobile Traffic Should Be Surging—Here's Why It's Not

Dan Stasiewski
Posted by Dan Stasiewski

 

As of August 2014, nearly 72 percent of US mobile users owned a smartphone. And last year, a look at website analytics indicated B2B mobile traffic was surging forward as one of the primary sources of website visitors. More devices and more mobile activity meant that mobile should be a continued growth area for marketers. If last year’s mobile marketing trend kept up, then this year B2B websites should have experienced yet another substantial increase. They did not.

How Are Mid-Market SaaS Companies Crushing It in 2014?

John McTigue
Posted by John McTigue

I recently read with great interest David Skok's summary of the 2014 Pacific Crest Survey (Part 1) in which 306 SaaS companies of various sizes participated in answering questions about their company growth and go-to-market strategies. The spectrum of companies includes revenues from $1 million up to >$25 million and contract sizes from $5,000 up to >$100,000. In between are mid-market SaaS companies in the range of $5 million to $15 million annual revenues. Surprisingly (to me, at least), these mid-market companies are doing substantially better than their smaller and larger counterparts in 2014. Let's take a look at the data and figure out what's going on.

4 Secrets to Successful Holiday Emails

Annie Zelm
Posted by Annie Zelm

There are 1,648 messages piling up in my personal email inbox since the last time I checked. Which was...when? Two weeks ago? OK, judging by the lingering Halloween-themed offers, it's been almost a month.

The reason I’m so terrible at remembering to check it is because that’s usually all it contains—offers. Tons and tons of them, most of which I’ll delete without ever opening.

If I’m a marketer and I’m not checking my emails, then who is? It’s a question all of us should be asking this holiday season.

Honesty and Controversy in Social Media PR

Andrew Osegi
Posted by Andrew Osegi

Public comments are a beautiful thing. They often influence the content we consume even before we decide to click and read. This is especially true in social media, where trending topics and flashing headlines constantly fight for our attention.

When we do come across content that piques our interest, it’s our natural urge to seek confirmation through social proof—“I have an opinion about this, but what do others think about it?” Again, comments have strong, subliminal role in reassuring the information we consume. On any social media platform, it is the discussion—the public reaction, the outstanding opinions—that draws and wins my attention.

Now apply this knowledge to social media marketing and community management. The ultimate goal in social is to foster engagement, spark discussion and promote reach, right? There are several ways to do this, but one peculiar method that’s been the source of my intrigue is publishing “controversial” content to encourage honest discussion. This blog will explore that intrigue.

Is Content Marketing ROI a Myth?

Carrie Dagenhard
Posted by Carrie Dagenhard

Bigfoot, unicorns, an Oscar win for Leonardo DiCaprio and content marketing ROI.

While three of these things may only exist in the farthest reaches of our imagination, one of them is genuinely real. Unfortunately, it’s not a statuette from the Academy for Mr. DiCaprio.

Sorry, Leo.

Preparing for a Free Consultation With an Inbound Marketing Agency

John McTigue
Posted by John McTigue

I know what you're thinking. Free Consultation is just a polite way of saying "sales call." A few years ago I would have agreed, but nowadays these calls have evolved. In fact, many of our customers refer to the first call as an "interview," as in "I'm interviewing a few inbound marketing agencies to find the best fit for our needs." Now we're talking!

What we try to do is take this interview and turn it into a conversation. We also want to know if you are a good fit for our agency. So how can you get the most value out of your first conversation with us? 

I'll let you in on a little secret. We don't want to close every lead we get. Yes, we're happy to get them, but some leads are just not a good fit in terms of several important factors, including:

  • Goals
  • Plans
  • Challenges
  • Timeline
  • Budget
  • Authority
  • Consequences
  • Implications

Want a Better Blog? Host Inspiring Blog Planning Meetings

Lisa Gulasy
Posted by Lisa Gulasy

On the last Monday of every month, the Kuno Creative blog team meets to brainstorm blog topics we feel will increase blog subscriptions, drive potential buyers down the sales funnel and delight our clients. We spend roughly 30 minutes going from person to person asking for ideas and filling in the next month’s editorial calendar with working titles. Sometimes we discuss the ideas offered in more detail, but most of the time, I type in the information one person gives and move on to the next.

By the meeting’s end, everyone knows what blogs they are supposed to write and what days they are due. And every month, we struggle to stick to the topics we put forth in the meeting or to complete our blogs on time.

Sound familiar?

How to Build Campaigns Into Your Marketing Budget

Annie Zelm
Posted by Annie Zelm

Black Friday shopping, holiday emails and building your marketing budget for the new yearthese are a few of your favorite things, right?

Maybe not, but it’s time to tackle them anyway.

As you look at your overall budget, you’ve probably built in plans for print advertising, social media and events. These things all build awareness. But have you considered how all these factors will work together to support campaigns that generate leads?

Failing to build long-term campaigns into your marketing plan and set realistic budgets for them is one of the most common marketing mistakes businesses make.

And it can lead to lackluster results and overspending later.

Here’s how to plan for your marketing campaigns in the coming year.