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Brand & Capture

Our Latest Blog Post

How Multichannel Content Marketing Can Build Your Brand

Callie Hinman
Posted by Callie Hinman

Your brand is everything. Well, maybe not everything, but if buyers don’t know who you are, it’s going to be remarkably difficult to earn customers.

Here’s the good news: Well-executed multichannel content marketing campaigns can help you effectively build brand awareness and reputation. In this post, we’ll discuss how to target prospects in the first stage of the buyer’s journey—awareness.

Your Guide to Optimizing a Healthcare Website

Kuno Creative
Posted by Kuno Creative

In this day and age, more and more people are going online to look for healthcare providers, fill prescriptions and book appointments. According to recent research, 43 percent of visits to clinic or hospital sites originate from a search engine. As a healthcare provider or marketer, you need to optimize your website to enhance visibility in Google, Bing and Yahoo.

Here are seven best practices for optimizing a healthcare website.

10 Top Insights From Buyer Persona Interviews

Jarrick Cooper
Posted by Jarrick Cooper

If your marketing is not serving the right message at the right time through the right channel to the right people, you are likely annoying your prospects and wasting your time. You must go beyond features and benefits and asking for the sale to providing real value. If your marketing can do that, it will help you build trust and credibility with your future customers.

When you know who your best customers are, how to engage with them and how to better serve them with your marketing content, it stands to reason that you'll drive greater ROI from your efforts.

How do you figure out what your customers and prospects value? You ask them.

Here’s how to glean valuable insights from buyer interviews, as well as 10 top insights from buyer personas that can help you make big improvements to your marketing strategy.

Connect with your Audience on Social Media with Targeted Ads

Kristen Hicks
Posted by Kristen Hicks

Social media is simultaneously one of the most exciting and frustrating innovations to hit marketing in recent years. It gives us a direct way to interact with our audience, which is good. But it’s noisy. We’re competing with friends, family, celebrities, traditional media and lots of other brands, which is not so good.

How to Power Your Solar Energy Content Marketing Strategy

Kuno Creative
Posted by Kuno Creative

Growth in the use of solar energy has surged 183 percent among America’s top companies in the past four years and shows a 59 percent growth in solar installations since just last year, according to Solar Energy Industries. But with all this growth, customer acquisition still isn’t an easy process for manufacturers in the energy space.

Great Website Design From Desktop to Mobile: 8 Business Websites

Lara Berendt
Posted by Lara Berendt

Believe it or not, your mobile website is the only version of your site some of your customers and prospects will ever see. In the United States this year, nearly one in 10 internet users will only go online with a mobile device. Fifty-one percent of consumers’ internet time is now spent on mobile, and 42 percent of B2B purchasers do product research on their phones.

How to Approach Paid Media With an Inbound Perspective

Jackie Van Meter
Posted by Jackie Van Meter

You can generate gobs of traffic with paid media.

So set it on autopilot, and forget it. It’s all good, right? Not so fast …

The greatest return on investment is going to come from approaching paid media with an inbound perspective.

That means not forgetting what makes inbound marketing work in the first place—creating valuable content, earning the trust of your target customers and not hard-selling them on your first “hello” (for example, by getting them on your list and nurturing them).

So let’s take a look at how inbound methodology can amplify your paid media results.

How Your Product Use Data Can Become Valuable Content

Kristen Hicks
Posted by Kristen Hicks

Many SaaS companies like yours struggle to come up with content topics that are valuable to their audience, but they may not even know they’re sitting on a treasure trove of information.

Every time a customer uses your software, it produces valuable data. You can track things like how often a user logs in, which features they use and how frequently, and how long they use your product each time they log in.

Savvy SaaS companies use this data now to understand their customers better, help fuel product design decisions, or look for good opportunities to sell current customers on the value of upgrades or add-ons. Product use data can help you better understand your own product through the eyes of your customers.

How to Leverage Visuals for Powerful Content Marketing

Karen Taylor
Posted by Karen Taylor

While GE has consumer-facing boards on Pinterest, it’s the company’s B2B boards that get the lion’s share of attention—especially its Badass Machines page. It features the “biggest and baddest technologies produced by GE.”

SUGGESTED RESOURCES

Sales Enablement and CRM Guide
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Inbound Marketer's Paid Media Guide
Download the SaaS Marketing for CEOs Guide