More PostsPosted by Lara Nour Eddine
When you think of a healthcare company, you think of doctors, hospitals and … journalists? While they may not seem to go hand in hand, perhaps they should. Content marketing is a powerful way to connect with consumers that has worked for thousands of organizations—and healthcare companies should be no different.
From mattress companies to hotels, more and more brands are bringing in professionals to create rich content and engage consumers; healthcare organizations could reap many benefits by embracing this best practice for digital marketing.