More Inbound Marketing Blog PostsPosted by Callie Hinman
Your brand is everything. Well, maybe not everything, but if buyers don’t know who you are, it’s going to be remarkably difficult to earn customers.
Here’s the good news: Well-executed multichannel content marketing campaigns can help you effectively build brand awareness and reputation. In this post, we’ll discuss how to target prospects in the first stage of the buyer’s journey—awareness.