During your weekly trip to the grocery store, you approach a refrigerator section displaying several similarly priced containers of orange juice. In seconds, you make a selection and move along. While standing in line at the check-out, scrolling through your email on your phone, you see two separate offers from two local spas. You delete one and open the other. Minutes later, on the drive home, you spot three gas stations. You automatically pull into the second station on the left.
All day, our brains make rapid-fire, subconscious decisions. And, for decades, marketers have worked closely with psychologists and sociologists to unlock the mystery of subconscious decision-making. But, even with libraries full of books, and hours of research dedicated to better understanding consumer behaviors, many technology companies are still unsure of how to apply this knowledge to their marketing efforts.