Your video can be the pick of the litter, the cream of the crop, the bee’s knees, the—you get where we're going here—but not optimizing your video for search is like creating the next Citizen Kane and not airing it in theatres. There will be people who still watch it, but you're missing out on a huge audience.
There is no doubt the use of online video is rising. With amount of people uploading and sharing at an all-time high, there is no reason not to start using online video. So then the question becomes where will you put these videos you create?
The use of online video in marketing is here to stay. Don't believe me? Look at some of these stats that have popped up relating to the use of video. With this in mind, here are four types of video that are great for content marketing.
Because of its shareability, long shelf-life and reduced cost, online video marketing is rapidly being adopted by large and small companies as part of their content marketing strategy Video-based marketing is an excellent way to engage your online visitors, educate your customers and brand your company executives as thought-leaders. What better way to do this than with a homepage video?
Trade shows are still a great way to generate buzz for some companies, but have you ever thought about how to carry this buzz and excitement over after the show? Enter the power of video and content marketing. Online video is quickly becoming a sensible, versatile and rewarding method of marketing. Here, we take a look at how to utilize video marketing before, during and after trade shows.
An iOS app released last year but just now receiving a lot of attention is Google’s, YouTube Capture. This app allows anybody with an iPhone or iPod Touch to record in-the-moment video and post it straight to YouTube. They can even share it via Google+, Twitter and Facebook without ever leaving the app. Users are also able to upload videos from their camera roll to the site. Here, we take a look at the new app and its ability to share our videos, whether they are for business or pleasure.
Online video is a misunderstood area of content marketing. There are myths out there that video is expensive and only for large companies. It is seen as a complex and highly specialized form of marketing when, in fact, it can be done by anybody.
Back in the day, I used to love to be called up to the blackboard in school. Not because I knew the answer or wanted to show off my artistic skills, but because it helped me to think and communicate on my feet. Years later, whether I was selling ideas to my co-workers or products to potential inbound marketing clients, there was no better tool than a flip chart or whiteboard to close the deal. Why? Because words and images are twice as powerful together as they are apart. Now that nearly everything we do has an online component, why wouldn't we take advantage of the same communication tool—whiteboard videos—to tell our stories and explain complicated subjects?