Utilizing Twitter helps brands achieve some of the fundamental goals of social media marketing for business. Some of these goals include: creating brand awareness, building relationships with customers, managing your online reputation and maybe even encouraging a sales boost with incentives and discounts.
The world of social media is ever-changing, and keeping up with the trends can be difficult. We constantly see different tips, tricks and strategies to help beginners and even the most seasoned of marketers improve their skills. Those who follow these trends and adapt in the correct ways often find their strategy ahead of the curve. But there is one element necessary for the success of any social media strategy: experimentation.
It can always be beneficial to amp up your Twitter strategy if it’s feeling a little static. Adding and repurposing content while adjusting to better fit your buyer persona can be a great starting point. You will also want to strategize in terms of becoming your industry’s next thought leader, offering a hub of information and authority.
The creation of social media accounts for your business has changed the way customers can interact with your company, both negatively and positively. The days of sitting on hold to speak to a customer service representative are long gone. These social channels have become the place your audience comes to learn about you, ask questions of you and complain about you. This is the age of immediate gratification; customers want answers and they want them quickly.
Having an effective social media presence is key in building your customer base and brand. On the flip side, having an ineffective presence is a great way to lose existing clients and ensure you won’t be gaining more. If you think you’re ahead of the competition by just creating your Twitter and Facebook accounts—you’d be wrong.
Having begun my inbound career as a social media strategist, I am always excited when a new platform or tool is introduced. I can’t wait to check it out and get a feel for its interface, usability, mobile functionality and, as a senior consultant here at Kuno, determine whether its something I might recommend to a client.
As a social media manager, strategist and enthusiast, I’m always on the look out for new marketing tools for client and personal profiles. I want tools to help me stay organized, tools to help me grow audiences, tools to better measure analytics, tools to easily discover influencers and tools for discovering new tools. (Okay, maybe not that last one, but you get the picture.)
A few years ago I wanted to be an "influencer." That was the buzz word for someone who commanded a large following in social media and generated a lot of conversations that could lead to all kinds of good and bad karma. Like many marketers, my goal was to drive lots of traffic and leads to our website with the hope of converting at least some of them into loyal customers. I wasn't too worried about my personal brand, figuring that would naturally enhance itself over time as I became a Pied Piper in Twitter, Facebook and LinkedIn. To accomplish the mission, I used tactics that now seem silly, like using autofollow and autopublish software, grading myself on Klout and worrying about my follower metrics. I'm a little late to the party, but I have finally seen the light, and I'm not doing any of that anymore. Here's why.