More Inbound Marketing Blog PostsPosted by John McTigue
Search engine optimization (SEO) has suffered a strange fate in recent years. Many, if not most, of us consider SEO to be an old-school marketing tactic that's been replaced by content marketing. Today's mantra goes something like this: Publish it and they will come. Of course, what you publish, where and how are the big challenges to "getting over the hump" with all kinds of content marketing, but often lost in the shuffle are the basics of optimizing your content for organic search. How did we get here, and what should we do about it?