Brand & Capture

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SEO is the New SEO

John McTigue
Posted by John McTigue

Search engine optimization (SEO) has suffered a strange fate in recent years. Many, if not most, of us consider SEO to be an old-school marketing tactic that's been replaced by content marketing. Today's mantra goes something like this: Publish it and they will come. Of course, what you publish, where and how are the big challenges to "getting over the hump" with all kinds of content marketing, but often lost in the shuffle are the basics of optimizing your content for organic search. How did we get here, and what should we do about it?

5 Silly SEO Mistakes that Cause Big Problems

Carrie Dagenhard
Posted by Carrie Dagenhard

How to Do SEO in 2015 [Infographic]

Dan Stasiewski
Posted by Dan Stasiewski

Penguin. Panda. Pigeon. Phantom. Navigating the constant pace of Google algorithm updates makes SEO in 2015 a much harder game to play. But companies and individuals who are producing high-quality branded content on a consistent basis are the ones that have the edge in terms of search visibility. 

How to Create a Website Google Hummingbird Will Love

John McTigue
Posted by John McTigue

What Do SEO and Mustaches Have in Common?

John McTigue
Posted by John McTigue

Well, that's a pretty easy question for those of you who know anything about search engine optimization. The mustache part is, of course, Rand Fishkin, one of the Godfathers of SEO. In fact, these days Rand is sporting a handlebar version that pretty much crushes other attempts at facial hair resplendence. But the real star of the show is SEO, because, contrary to popular mythology, rumors of the demise of SEO have been greatly exaggerated. In a recent Whiteboard Friday, the mustacheoed one explains it perfectly.

Will Google's Panda 4.0 Kill Content Syndication?

John McTigue
Posted by John McTigue

Are You Embracing the New SEO in Your Inbound Strategy?

John McTigue
Posted by John McTigue

In the past six months or so, since the official announcement of Google's Hummingbird release, inbound marketers on every continent have been scratching their heads wondering what to do next. Should we scrap our websites and blogs and start over, or are we on the right track to improving our organic search visibility? Many of us have no idea.

In 2014 Will You Double Down on SEO or PPC?

John McTigue
Posted by John McTigue

Marketers in every industry are faced with some important decisions as we roll out 2014 marketing plans. Do we invest more in content marketing and less in technical SEO and paid search? Should we continue to spend for paid media at all? What are the advantages and drawbacks of the different channels and choices? As always, there are no hard and fast rules to help guide our decision making, but there are some strong clues out there. Let's take a look at some of the biggies.

Rise to the Top: Tips to Improve Your Video SEO

Kuno Creative
Posted by Kuno Creative

Your video can be the pick of the litter, the cream of the crop, the bee’s knees, the—you get where we're going here—but not optimizing your video for search is like creating the next Citizen Kane and not airing it in theatres. There will be people who still watch it, but you're missing out on a huge audience.


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