Penguin. Panda. Pigeon. Phantom. Navigating the constant pace of Google algorithm updates makes SEO in 2015 a much harder game to play. But companies and individuals who are producing high-quality branded content on a consistent basis are the ones that have the edge in terms of search visibility.
Well, that's a pretty easy question for those of you who know anything about search engine optimization. The mustache part is, of course, Rand Fishkin, one of the Godfathers of SEO. In fact, these days Rand is sporting a handlebar version that pretty much crushes other attempts at facial hair resplendence. But the real star of the show is SEO, because, contrary to popular mythology, rumors of the demise of SEO have been greatly exaggerated. In a recent Whiteboard Friday, the mustacheoed one explains it perfectly.
In the past six months or so, since the official announcement of Google's Hummingbird release, inbound marketers on every continent have been scratching their heads wondering what to do next. Should we scrap our websites and blogs and start over, or are we on the right track to improving our organic search visibility? Many of us have no idea.
Marketers in every industry are faced with some important decisions as we roll out 2014 marketing plans. Do we invest more in content marketing and less in technical SEO and paid search? Should we continue to spend for paid media at all? What are the advantages and drawbacks of the different channels and choices? As always, there are no hard and fast rules to help guide our decision making, but there are some strong clues out there. Let's take a look at some of the biggies.
Your video can be the pick of the litter, the cream of the crop, the bee’s knees, the—you get where we're going here—but not optimizing your video for search is like creating the next Citizen Kane and not airing it in theatres. There will be people who still watch it, but you're missing out on a huge audience.
While hosting is one of the most important aspects of building a successful website, even the fastest and most reliable web hosting in the world isn’t going to make your site a success if you fail to use it to build something that will attract visitors.