Brand & Capture

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SEO in 2016: What It Means for Your Content Strategy

Jessy Smulski
Posted by Jessy Smulski

It’s happening again. The winds of change are sweeping across the SEO landscape and this time, they’re leaving behind quite a few ranking factors. HubSpot believes SEO will be unrecognizable within the next five years as new and diversified search behaviors leave marketers no choice but to adapt. Except this time, it won’t just be about strategy tweaks. Some of the changes we’re going to see for SEO will require a complete strategy rewrite.

The good news? Many changes are just beginning to take shape, and much of the conversation is still largely based on predictions, which means there’s time to get ahead of the curve. Here’s what we know about what has changed, what could change and what will stay the same when it comes to SEO in 2016.

7 Clever Ways to Boost Your SEO

Kuno Creative
Posted by Kuno Creative

For your business to be a success, a website that ranks high with search engines helps a great deal.

Search engine optimization, however, doesn’t come naturally to everyone. Even those who work hard at SEO sometimes can't keep up with the changes.

Fortunately, several methods to boost your SEO actually work. They may take a bit of time and effort, but if you employ them successfully and get rid of any bad SEO habits, your website will fare better with search engines.

SEO is the New SEO

John McTigue
Posted by John McTigue

Search engine optimization (SEO) has suffered a strange fate in recent years. Many, if not most, of us consider SEO to be an old-school marketing tactic that's been replaced by content marketing. Today's mantra goes something like this: Publish it and they will come. Of course, what you publish, where and how are the big challenges to "getting over the hump" with all kinds of content marketing, but often lost in the shuffle are the basics of optimizing your content for organic search. How did we get here, and what should we do about it?

5 Silly SEO Mistakes that Cause Big Problems

Carrie Dagenhard
Posted by Carrie Dagenhard

How to Do SEO in 2015 [Infographic]

Dan Stasiewski
Posted by Dan Stasiewski

Penguin. Panda. Pigeon. Phantom. Navigating the constant pace of Google algorithm updates makes SEO in 2015 a much harder game to play. But companies and individuals who are producing high-quality branded content on a consistent basis are the ones that have the edge in terms of search visibility. 

How to Create a Website Google Hummingbird Will Love

John McTigue
Posted by John McTigue

What Do SEO and Mustaches Have in Common?

John McTigue
Posted by John McTigue

Well, that's a pretty easy question for those of you who know anything about search engine optimization. The mustache part is, of course, Rand Fishkin, one of the Godfathers of SEO. In fact, these days Rand is sporting a handlebar version that pretty much crushes other attempts at facial hair resplendence. But the real star of the show is SEO, because, contrary to popular mythology, rumors of the demise of SEO have been greatly exaggerated. In a recent Whiteboard Friday, the mustacheoed one explains it perfectly.

Will Google's Panda 4.0 Kill Content Syndication?

John McTigue
Posted by John McTigue

Are You Embracing the New SEO in Your Inbound Strategy?

John McTigue
Posted by John McTigue

In the past six months or so, since the official announcement of Google's Hummingbird release, inbound marketers on every continent have been scratching their heads wondering what to do next. Should we scrap our websites and blogs and start over, or are we on the right track to improving our organic search visibility? Many of us have no idea.


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