More PostsPosted by John McTigue
You're ready to get started with inbound marketing. You've done your homework, attended workshops and webinars and now you're thinking about hiring an inbound marketing agency to get things rolling. Maybe it's too early to build your own team and you're not certain how to hire the right people and deploy the best technology. Maybe Senior Management isn't on board yet and you need to demonstrate ROI for inbound marketing to get full buy-in.
These are great reasons to hire an agency, but which agency? How do you evaluate them to get the best value and a partner you can trust to accomplish your goals? There will be a number of important factors to consider, but the one that may get your attention first is price. How do inbound marketing agencies price their services, and more to the point, how can you compare them to pick the right agency for you?