Brand & Capture

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Educating the Inbound Marketing Client: Tell a Story

Brianne Carlon Rush
Posted by Brianne Carlon Rush

Sometimes, educating an inbound marketing client can be difficult, especially if you fall into the same old rut of making a PowerPoint with word-heavy slides, mumbling through it and expecting people to remember what you said. As attention spans shrink, and cell phones allow for easier access to email (and Angry Birds), the challenge has become finding an entertaining way to earn and maintain the attention of those in the room.