More PostsPosted by Dan Stasiewski
The B2B buyer journey is rarely a linear experience. Often times, the process is full of starts and stops because looking for that next big solution, even when it is absolutely necessary, is rarely the only activity a buyer is performing at any given time. So instead of a straight pathway with a simple start and finish, most buyers find themselves walking a labyrinth. So email marketing, whether automated drip campaigns or occasional touches, needs to be supported by dynamic on-page content for personalized nurturing.