More PostsPosted by John McTigue
You may not be "country" enough to know what fence sitting is all about, and you may not be old enough to know what a barnstormer is, so I'm going to lay it out for you. Fence sitters are an indecisive lot. They can't decide which side is greener, so they sit on the fence and do nothing. Barnstormers, on the other hand, are daredevils. Flying a biplane through a small barn is a no-brainer. The heck with the risks—let's do this! At some point, marketing executives are faced with making decisions about strategy and tactics and the degree to which they will be "all-in." When it comes to inbound marketing, there seems to be little middle ground. You're either in, or you're out. Into which of these camps do you fall?