More PostsPosted by John McTigue
Don't get me wrong. I love me some marketing automation and programmatic media buying. Without them, we Marketers would be spending days doing what we can now accomplish in minutes. Automated advertising and marketing have allowed us to reach millions of people anytime, anywhere online. More to the point, they have allowed us to target real potential buyers and so avoid the "spray and pray" approaches of yesteryear that gave Marketing a bad name. The trouble is, like anything else, there are pitfalls to automated campaigns. Let's examine some of the more ominous perils.