Brand & Capture

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How Facebook Cover Photos Enhance Your Marketing Message

Posted by Guest Blogger

You may not realize the impact your Facebook cover photos have. However, they are an important part of getting your marketing message out in a visual way. To get it right, details for photo size and setup are important. Specs for the Facebook cover photo are 849 pixels wide and 313 pixels tall. And remember to leave space in the bottom left corner where your profile picture will overlap.

How Much Has Marketing Really Changed?

Posted by Dan Stasiewski

A common theme in marketing circles today is that there’s been a monumental shift in how marketing works. In a world with Google and Facebook, our marketing consciousness has certainly shifted from interruption to inbound, mostly because consumers have much more power in determining how and what they see. Even Facebook advertisements can be hidden so you never see another ad from any given advertiser in your news feed again.

My Takeaways from Inbound 2013

Posted by John McTigue

I've been to a lot of conferences, and it's often difficult to go home with a central theme or takeaway that survives the parties and networking. That's not the case this year at HubSpot's Inbound 2013. The message is so palpable, it sticks to you like pine sap.

Advertising, PR and Marketing: The Ultimate ROI Trifecta

Posted by Brianne Carlon Rush

One of our major content marketing crushes, Coca Cola, is making yet another big splash in the marketing world. The brand partnered with Ogilvy Paris to implement the “Slender Vender” around the French city in places no other vending machine could go.

It Isn’t About What You Do, It’s About Why You Do It

Posted by Brianne Carlon

Following the Super Bowl, many agreed there were not many commercials that stood out as YouTube-replay worthy. Sure, some conjured up a chuckle, but few made me stop and say, “That brand really gets me.” While we are talking about advertising here, I believe it is part of a bigger problem regarding the entire promotion industry, including advertising, marketing and public relations—brands continue to focus on product details rather than caring about the reasons behind the decisions people make.

Inbound Marketing Week in Review: January 27,2013

Posted by Lisa Gulasy

This week's big story comes from the world of politics. President Barack Obama delivered his second inagural address Monday, January 21, 2013, becoming only the second U.S. President in history to take the oath of office four times. The inaguration signals to many CMOs that it's time to buckle down to face what will likely be their toughest challenges of the year. See what those challenges are as well as a review of everything else from the minds of our inbound marketing bloggers this week below.

What's the Difference Between Advertising and Marketing?

Posted by John McTigue

Most people will tell you advertising is a subset of marketing, one of the activities you do to help promote your brand and sell products to customers. I think the relationship between advertising and marketing is much more subtle. Marketing is advertising. I know, I'm opening a big can of worms among marketers who try to avoid any association with advertising, but hear me out.

5 Ways Customer Service Can Help Craft Buyer Personas

Posted by Guest Blogger

Buyer personas empower companies to create more meaningful blog posts, webinars, white papers, events and other marketing materials. They describe what your hypothetical customer wants, as well as your fears and values so you can more effectively personalize your pitch.

Inbound Marketing Week in Review: September 9, 2012

Posted by Brianne Carlon

We have made a lot of big statements when it comes to inbound marketing, lead nurturing and content marketing this week. Read on to find out what we are believing to be true! And mixed in you will find some great nuggets of information we found from around the web. Enjoy!