Brand & Capture

Our Latest Blog Post

What Do SEO and Mustaches Have in Common?

Posted by John McTigue

Well, that's a pretty easy question for those of you who know anything about search engine optimization. The mustache part is, of course, Rand Fishkin, one of the Godfathers of SEO. In fact, these days Rand is sporting a handlebar version that pretty much crushes other attempts at facial hair resplendence. But the real star of the show is SEO, because, contrary to popular mythology, rumors of the demise of SEO have been greatly exaggerated. In a recent Whiteboard Friday, the mustacheoed one explains it perfectly.

Will Google's Panda 4.0 Kill Content Syndication?

Posted by John McTigue

Guest Blogging: Links in the Copy vs. Links in the Author Box

Posted by Guest Blogger

Many companies are catching on to the fact that backlinks are important for the search engine optimization (SEO) efforts of a company. Head of Google Webspam, Matt Cutts, recently made the announcement that one backlinking tactic, guest blogging, was finished. But the truth is it just needs to be done correctly.

How to Really Use Google+ for Inbound Marketing

Posted by Guest Blogger

Since it came on the scene in 2011, Google+ has been used as a social media platform, identity service and SEO tool by its 540 million users. Despite such a large audience, Google+ hasn’t taken off the way other sites have. That may be changing, though.

9 Tools to Boost Your Inbound Marketing Strategy

Posted by Guest Blogger

Here, Inna Kraner of The Expert Institute in NYC shares her team's experience of finding online solutions to help build their company.

Why Google Webmaster Tools Should Be Your New Best Friend

Posted by Patrick McCaffrey

Often considered the red-haired stepchild of the Google-sphere of products, Webmaster Tools is staking a claim on one of the most valuable resources you manage—your time. This is not a bad thing as Webmaster has long had a bevy of under-rated uses. While Analytics can tell you of traffic patterns throughout your site, Webmaster Tools focuses on how Google sees your site from a search perspective, and recent algorithmic changes have made it all the more important.

5 Reasons Why Newbie Bloggers Need To Be On Google+

Posted by Kuno Creative

Why do you need to profile your business on Google+? Well, for one, Google is the most popular search engine around. So, it only makes sense that Google+ users get more online exposure than other writers. This increases your chances of getting targeted blog visitors from organic searches through Google.

7 Tools to Set You Up for Enterprise Inbound Marketing Success

Posted by Stephanie Kapera

Beginning any new project can be intimidating, and kicking off an inbound marketing campaign is no exception. To make getting started easier, I’ve broken down three problem areas to address right from the start and some helpful tools to assist with the process.

Why Websites and Search Are So Yesterday

Posted by John McTigue

In a recent Wired article, David Gelernter argues that websites, search engines and computers, as we know them, are going away and are being replaced by streams of information. Think about the difference between say, your website (as awesome as it is), and an app like Flipboard or Twitter on your iPad. Your website is pretty static, right?