On June 17, Facebook data scientists, in accordance with Cornell University and the University of California, published a study via the Proceedings of the National Academy of Sciences (PNAS) to reveal an intriguing find regarding Facebook user behavior:
Facebook has become one of the most popular tools for marketing to consumers, and healthcare is no exception. In fact, a recent DC Interactive Group survey showed that 26 percent of all hospitals in the U.S. use Facebook and other social sites to reach potential patients. What many marketers don't realize, however, is Facebook can also be an excellent tool to help B2B healthcare companies reach hospitals, independent physicians, nursing facilities and other client businesses.
You may not realize the impact your Facebook cover photos have. However, they are an important part of getting your marketing message out in a visual way. To get it right, details for photo size and setup are important. Specs for the Facebook cover photo are 849 pixels wide and 313 pixels tall. And remember to leave space in the bottom left corner where your profile picture will overlap.
As inbound marketers, we understand half the battle in getting qualified leads to convert on landing page forms is creating the right content for the buyer persona. The other half of the battle comes once the landing page is published on the website and is typically asked in the form of the following question:
Marketers are putting a lot of time, money and effort into social media campaigns on sites like Facebook and Twitter. And while these campaigns typically aren't nearly as expensive as conventional advertising, you can still accrue some pretty big costs, especially when juxtaposed against the bottom line. Unfortunately, not every brand out there will operate a successful social campaign. Even some brands with many page likes and followers are putting in far more than they're getting out.
The creation of social media accounts for your business has changed the way customers can interact with your company, both negatively and positively. The days of sitting on hold to speak to a customer service representative are long gone. These social channels have become the place your audience comes to learn about you, ask questions of you and complain about you. This is the age of immediate gratification; customers want answers and they want them quickly.