More PostsPosted by Shannon Barnes
As marketers, we often spend a lot of time and money developing strategies to drive traffic to our website. If only our job ended there… life would be so simple. But as you know, our job only gets more complicated. Once a visitor lands on your site, you literally have seconds to prove your site is worth exploring. One way to quickly grab attention and take your visitors down a desired path is through well-crafted calls to action (CTAs).