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Brand & Capture

Our Latest Blog Post

How to Achieve the Perfect CTA: Working with Your Copywriter

Kuno Creative
Posted by Kuno Creative

As more and more companies jump on the “Content is King” bandwagon, brands can no longer afford to publish a compilation of words on a page, sprinkled with keywords, and call it copywriting. In the sea of online content, prospects are going to become conversions only if the words speak directly to them, and draw them in to take that next step.

Companies just beginning the process of content creation, especially medium- to large-sized businesses, often find it easiest to create engaging content when marketing teams collaborate and work with a variety of copywriters to move campaigns along.

Finding a Balance Between Content Marketing Quality and Quantity

John McTigue
Posted by John McTigue

Let's face it. We want our cake and we want to eat it now. We can see the benefits of writing at least five blog posts per week (higher traffic and leads), but when we outsource them to "blog farms," we see a decline in readership and shares. How do we find a good balance between quality and quantity that sustains our growth without diluting our content "product"? Here are some things to think about.

Top 5 Overused Expressions for 2013 and The Replacements

John McTigue
Posted by John McTigue

Every year as I gear up for the Holidays, I like to compile a list of my top verbal pet peeves - expressions that are overused and should be retired for the coming year. This year I'm adding a new twist. Instead of just bashing everyone's favorite lingo, I'm offering up some replacements, in case you're at a loss for words. So without further ado, here we go.

Inbound Marketing Week in Review: August 5, 2012

Brianne Carlon Rush
Posted by Brianne Carlon Rush

It’s been a wonderful week here in the Kuno Labs: lots of fun, learning and even a birthday celebration. But we certainly didn’t skimp on the inbound marketing information that is expected of us. Check out our top blogs of the week, plus a few of our favorites from around the web. Happy Marketing!


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