Brand & Capture

Our Latest Blog Post

Sales and Marketing: United They (Should) Stand

Liz Pate
Posted by Liz Pate

Your CMO is probably brilliant and your VP of Sales is likely good at closing deals. And though the two are supposed to work together to drive revenue, it doesn’t always happen that way. In fact, both are often confused about what the other is doing, how they’re doing it and when they’re doing it. Not to mention they rarely see eye to eye.

What if Great Poets and Prophets Had Been Chief Marketing Officers?

Stephanie Kapera Hawkins
Posted by Stephanie Kapera Hawkins

I’ve been known to enjoy a good inspirational quote from time to time. Who doesn’t, really? We all like hearing words that shed light on areas of darkness so we can forge ahead on our paths. Recently, while reading a particularly great quote, I got to thinking about whether we, as marketers, could apply the great thinkers’ words of wisdom to our lead gen and sales enablement efforts. Do Gandhi’s speeches translate into actionable advice about enhancing the customer experience? Could Wordsworth’s poetry guide our content strategies? Might Mark Twain’s witticisms offer a fresh perspective on form conversions?

What Do Enterprise CMOs Want in 2013?

John McTigue
Posted by John McTigue

What's the most popular sport in the business world this time of year? Predictions, of course. Surveys lead to analysis and then to the inevitable annual forecasts about trends and emerging hot topics for the next year. Leading the way in this regard is marketing, as usual. What are the pressing issues for big company Chief Marketing Officers and their stakeholders? Are they any different from last year's pain points or are we asking the same questions year in and year out? Here's my take.

Starting From Scratch Online - Disruptive Marketing Tips for CMOs

John McTigue
Posted by John McTigue

Startups aren't the only companies starting from scratch in the world of online marketing. Many companies are starting over as they update their branding, adjust to mergers and acquisitions or seek to modernize their Web and social media presence. The question is always, how to begin this process and what's the scope of the project to rapidly develop a successful brand online? Here are a few tips CMOs should consider as they begin the planning process.

Are CMOs Still Digitally Naive?

John McTigue
Posted by John McTigue

No, it's not a typo in the title. While most marketers are busy transforming themselves into digital natives, Chief Marketing Officers are dragging their feet. According to Marketing Daily, a recent IBM survey of 1700 CMOs around the world showed some surprising results. We might assume that those people responsible for steering the marketing ship would also be first adopters and change advocates. Quite the contrary.


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