Brand & Capture

Our Latest Blog Post

Customize Calls-to-Action for Prospects’ Individual Buying Journeys

Barb Schmitz
Posted by Barb Schmitz

Picture this scenario: A small child tugs on his mother’s shirt and repeatedly says, “Mom...Mom…Mom…Mommy…MOM!” Eventually the child’s mother turns around and impatiently says, “What?” Suddenly the child can’t remember what he was going to say or ask. We’ve all witnessed this type of parent-child interaction (if only on "Family Guy.")

Websites without customized calls-to-actions (CTAs) to meet the needs of prospects throughout the various stages of the buying cycle can elicit the same type of negative response by visitors.

5 Common Call to Action Mishaps—What Not to Do

Shannon Barnes
Posted by Shannon Barnes

Good marketers know driving quality traffic to websites is no easy task. They also know their job doesn’t stop here—they must engage and, most importantly, convert website visitors. Well-crafted and strategically placed calls to action (CTAs) are one way to effectively guide visitors to take a specific action. However, not all CTAs are created equal.

How to Create a Rollover Effect on a HubSpot CTA Module

Maddie Weber
Posted by Maddie Weber

Hopefully by now you know how to create great call-to-action (CTA) copy, where to place your CTAs on your website and how many CTAs to place on a single page. In addition to the contentdesign and placement, you also need to consider one additional factor that may increase the click-through-rate: the rollover effect.

4 Tips for Designing Calls to Action that Get Noticed

Shannon Barnes
Posted by Shannon Barnes

The goal of a call to action (CTA) is to capture the attention of your visitors and convince them to take a particular action. When developing a CTA, there are three important factors to consider: copy, design and placement. Start by developing great CTA copy. (Check out my last blog for my top tips for creating effective call-to-action copy!) Here, we will discuss successful design, and stay tuned for a future post on placement best practices.

Top Tips for Creating Effective Call-to-Action Copy

Shannon Barnes
Posted by Shannon Barnes

Within seconds of seeing your call to action (CTA), a visitor should be able to determine exactly why he or she should take action and what they will get in return for their information or money. The most effective CTA's contain action verbs, which we know describe an action or activity. Excluding these powerful words from your copy leaves the reader with little to no direction and often hurts your click rate ultimately affecting your conversion rate.

Going Beyond FREE—CTAs That Sell

John McTigue
Posted by John McTigue

At the core of inbound marketing is attracting your visitors to click on your compelling calls to action. I don't know the actual statistics, but it seems like the vast majority of CTAs are about getting something for FREE, usually a download or a free trial. Nobody would argue that free is bad, but if everybody offers something for free, how do we decide which button to click? Here are several examples of great CTAs that go beyond free and actually sell the goods.

You Don’t Create the Perfect Call to Action, Your Customers Do

Dan Stasiewski
Posted by Dan Stasiewski

Gone are the days where you anguish over the writing and designing of the perfect call to action. Should it say “Click Here” or “Learn More”? Should you have an image of a person or a product? Should it have a number or should it be all text? You can find a blog post or a presentation telling you to do one thing or the other as a best practice, but is it a best practice for your customers?

How Many CTAs Should be on a Web Page? Tuesday's Tips & Tactics [Video]

Chad Pollitt
Posted by Chad Pollitt

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.

Inbound Marketing Week in Review: May 13, 2012

Brianne Carlon Rush
Posted by Brianne Carlon Rush

Infographics, videos and blogs, oh my! We have got it all for you this week, so don’t miss out. You will learn about finally ending your chase of Google’s algorithm, the Content Marketing Manifesto and a new way to look at your metrics. Plus, we’ve got social media, calls-to-action and landing pages. What else could you ask for? The fun starts here...read on!