Brand & Capture

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How Facebook Cover Photos Enhance Your Marketing Message

Guest Blogger
Posted by Guest Blogger

You may not realize the impact your Facebook cover photos have. However, they are an important part of getting your marketing message out in a visual way. To get it right, details for photo size and setup are important. Specs for the Facebook cover photo are 849 pixels wide and 313 pixels tall. And remember to leave space in the bottom left corner where your profile picture will overlap.

Who We Are, What We Do—Who Cares?

John McTigue
Posted by John McTigue

Here's an easy test to analyze whether or not people care about your brand. Are you Apple, Coke, Walmart or a member of the Dow Jones Industrials? No? Well, I'm sorry to have to break it to you, but very few people have heard of you, and fewer still are interested in your brand, your products and services. Yeah, I know, this is tough love. Let's take a deeper look at this issue and turn it into a positive.

Top 5 Things Your B2B Customers Don't Want

John McTigue
Posted by John McTigue

There are lots of ways to find out what your existing and potential B2B customers want, and we all should be investigating them regularly. But what turns them off? What are the no-no's that are driving your leads to the exits as fast as their feet can carry them? Are there certain habits and edifices that we should retire ASAP to at least give ourselves a chance at winning them over? Here's my top 5.

Inbound Marketing Week in Review: July 22, 2012

Brianne Carlon Rush
Posted by Brianne Carlon Rush

It has been a hot, hot week here with temperatures nearly reaching 100 degrees! We are so glad we had the cool comfort of inbound marketing to rely on. Check out our posts about the importance of top-of-the-funnel content, how to create irresistible content, and best practices for posting infographics. You can also learn the nine do's of creating effective webinars and where Chad believes agency branding is heading in 2012. Read on! And next week we will be posting some of our favorite posts from around the web, so don't hesitate to let us know what your favorites are...you may just see them here! 

Agency Branding in 2012 & Beyond – Inbound or Something Else?

Chad Pollitt
Posted by Chad Pollitt

Many Internet marketing focused agencies are trying to figure out the best way to position their brand for optimal exposure while adequately communicating what they do. Currently, the agency marketplace is rather fragmented regarding semantic brand recognition. Some of the phrases used to brand agencies and describe services include inbound marketing, earned media, demand generation, social media marketing, search engine optimization, content marketing and Internet optimization.

Social Media – part of the collaborative communication continuum

Amy Stark
Posted by Amy Stark

The history of communication has always fascinated me. That is one reason I enjoy my role as a social media community manager. Every day I am able to communicate with lots of people, using different kinds of new technology and make a living doing it. As I was sharpening my social media saw by doing some research I found this Wikipedia entry and it struck a chord:

8 Ways to Sculpt Your Personal Brand Using Social Media

Chad Pollitt
Posted by Chad Pollitt

Perhaps one day the traditional resume will disappear as we know it today.  Maybe LinkedIn or Google will replace it.  Currently however, social media and Google mostly supplement resumes for some organizations.  An online personal brand can either help or hurt a person’s chances of getting hired, landing a contract or sale, getting that book deal, being booked for a speaking gig and even getting into college.  It doesn’t matter if you like it or not – it’s the world we live in today.  Because of this you should actively sculpt your own brand so that it gives you the best chances for professional success.

8 Easy Ways to Monetize Your Inbound Marketing Blog

Chad Pollitt
Posted by Chad Pollitt

Blog monetization questions like to rear their heads around the Kuno lab occasionally.  So, rather than answering every new question about inbound marketing blog monetization I thought I’d write a post about it in order to send the link out when these questions come up.  Keep in mind, people only go to the internet for two reasons – to solve problems and/or to be entertained.  If your blog doesn’t do either of those two things, nor do them well, the likelihood of blog monetization providing a significant income is poor.

What Hip-Hop Can Teach Us About Inbound Marketing

Chad Pollitt
Posted by Chad Pollitt