Do you ever think to yourself, “If I’m tired of writing about this, then my readers are definitely tired of hearing about it”?
You’re already sold on the benefits of using content marketing to attract and nurture customers, but now it’s time to sell it to your boss.
Apparently Rand Fishkin has been reading my blog posts (I wish), especially the recent one on Content Saturation. Today he blogged on why Content Marketers Could Become Their Own Worst Enemy. I can't say I disagree with Rand very often, but I think he, and others predicting doom and gloom for the content marketers of the world, may be missing the point.
It usually takes me a long time to sit down and start writing. I begin by brainstorming the premise, and then I consider how to deliver and structure the content. Most importantly, I meditate on the usefulness of the information I’m providing.
I deliberately stayed out of the debate last week over Mark Schaefer's blog post, "Content Shock: Why content marketing is not a sustainable strategy." Mark's contention was there's too much content out there, and it will become prohibitively expensive to compete for customer "eyeballs." I stayed on the sidelines because they didn't need me on the field. A raft of content marketing A-Listers immediately took Mr. Schaefer's side or took him to task. Nice job, Mark. That's the way to get people talking.
Anyone can be a thought leader. All you need is a) thought and b) leadership. However, neither one of these is all that easy to acquire when you think about what thought leadership is all about. People follow and build relationships with thought leaders because they consistently provide interesting, helpful ideas. So, you have to come up with original, relevant thoughts fairly frequently and put them out there where people will find them. Let's look at some things you can start doing right now to accomplish the mission.
WordPress offers a wide range of plugins that can help bloggers work more effectively. However, due to the numerous options available, many people end up confused and frustrated when selecting plugins for their site.
Two of the ingredients in being a successful freelance writer are a wide-reaching influence and networking with fellow writers. You can be the John Grisham, Stephen King or J.K. Rowling of blog writing, but without exposure and community, how will anyone discover your content and talent?