More PostsPosted by John McTigue
Blogging is now considered by most content marketers as the essential skill for attracting new visitors, turning them into subscribers and ultimately converting them into leads and customers. In other words, blogging is the spigot at the top of the sales funnel. Not all blogs are created equal, however. Notwithstanding the funny video post that goes viral, the most effective posts are those that answer questions, address problems and pose serious solutions. The blogs you remember and subscribe to are persuasive.