More PostsPosted by Dan Stasiewski
As of August 2014, nearly 72 percent of US mobile users owned a smartphone. And last year, a look at website analytics indicated B2B mobile traffic was surging forward as one of the primary sources of website visitors. More devices and more mobile activity meant that mobile should be a continued growth area for marketers. If last year’s mobile marketing trend kept up, then this year B2B websites should have experienced yet another substantial increase. They did not.