Brand & Capture

Our Latest Blog Post

What Are Your Best Performing Lead Conversion Channels?

Posted by John McTigue

It's a simple question you should be able to answer. To understand the effectiveness of your inbound marketing efforts and campaigns in generating new sales leads, you need to be able to instantly compare marketing KPIs across all of your primary channels. What are you looking for? Both short-term results and long-term trends. Let's take a look at our data over the past two years and start to analyze what's working and what isn't.

Enterprise Inbound Marketing Process: KPIs and Analytics

Posted by John McTigue

Enterprise inbound marketing is all about data. We are collecting data constantly, from every visit, every lead and every customer. We are tracking everything from blog post subscribers to Facebook likes and working out how to make sense out of the data. What's the point of all of this BIG DATA? We are seeking knowledge of the customer journey from initial awareness through sales closing in order to optimize the path and making it easier for customers to find us and buy from us. We are reporting on key performance indicators (KPIs) to the C-Suite so that they can make informed decisions about marketing budgets and deployments. So what should we be measuring and how?

Arm Yourself with the Latest Real-time Content Marketing Tools

Posted by Kuno Creative

Real-time content marketing—the ability to monitor, manage and guide your marketing activities as they occur—requires serious vigilance, perseverance and responsiveness, as we learned in last-month's blog post. After all, quickly developing motivating and proactive content in response to real-time activities involving your brand that can occur anytime 24/7 is not an easy endeavor.

How Google's SSL Impacts Branded vs. Non-branded Search

Posted by Meghan Sullivan

The past week, I’ve been working a report analyzing keywords, traffic and conversions, and while researching the topic, I came across a good, straightforward piece by Will Uppington at bloomreach.  He describes the differences between navigational and non-navigational traffic, or branded and non-branded. 

5 Search Metrics that Truly Matter - Tuesday's Tips & Tactics [Video]

Posted by Chad Pollitt

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.

SEO Keeps Changing So Why Haven't The Analytics To Measure It?

Posted by Chad Pollitt

HubSpot’s organic analytics and their relationship to conversions and customer acquisition are great. In fact, they’re the best I’ve ever used to date, but those analytics don’t tell the whole story anymore—especially with Google’s SSL hidden keyword rollout last October. It takes hours of spreadsheet set up and monthly updates to retrieve the organic search metrics that are most important in our new SEO reality. Google Analytics is no different. Since we can’t see some or most of our keywords, we need to be able to quickly compare and contrast that data with the words we can see.

Content Marketing Analytics - Tuesday's Tips & Tactics [Video]

Posted by Chad Pollitt

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.

Inbound Marketing Week in Review: May 13, 2012

Posted by Brianne Carlon Rush

Infographics, videos and blogs, oh my! We have got it all for you this week, so don’t miss out. You will learn about finally ending your chase of Google’s algorithm, the Content Marketing Manifesto and a new way to look at your metrics. Plus, we’ve got social media, calls-to-action and landing pages. What else could you ask for? The fun starts here...read on!

Organic B2B Social Media Conversion Rates Revealed [Data]

Posted by Chad Pollitt

As mentioned in previous posts, Kuno recently dug through 26 months of analytics, chopped them up, diced them, examined every possible angle and generally ran them through the ringer in order to identify and discover missed opportunities, what worked and what didn’t. This post takes a hard look at conversion rates and traffic over the aforementioned time period for social media. The analytics below only contain organic social media data and does not include paid social media advertising.