More PostsPosted by John McTigue
It's a simple question you should be able to answer. To understand the effectiveness of your inbound marketing efforts and campaigns in generating new sales leads, you need to be able to instantly compare marketing KPIs across all of your primary channels. What are you looking for? Both short-term results and long-term trends. Let's take a look at our data over the past two years and start to analyze what's working and what isn't.