10 Steps for Writing a Blog Post in 30 Minutes or Less

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10 Steps for Writing a Blog Post in 30 Minutes or Less


Blogging in 30 Minutes or LessComing up with good blog posts on a daily basis can be a challenging task indeed. Here in the Kuno labs we try and stay ahead by always having three or more posts in the queue. However, for various reasons, now and then we burn through our queued posts and find ourselves scratching our heads wondering if someone around the office has a post to publish in the morning. Today is one of those days and the answer is no – no one has a post for this morning. This is the perfect opportunity to share the secret to whipping up a quick valuable blog post for those queue-is-empty days. Readers – meet the tried and true Top 10 List.

  1. Identify a problem your readers have and focus on solutions throughout the post.
  2. Make sure to identify the Top 10 List in the title of the post. Many readers are attracted to the convenience of skimming a list.
  3. In the opening paragraph clearly state what is in it for the reader.
  4. Try and give real-world examples.
  5. Put the problem in the appropriate business context – Tell a story around it.
  6. It’s OK to give the post a personal twist.
  7. Where prudent, try and provide real data with sources to back up conclusions (Admittedly, this post has no prudent data to share).
  8. Don’t labor over the list. If you can’t come up with 10 then settle for eight or nine.
  9. The last paragraph should “tell ‘em what you told ‘em.” Revisit the original value proposition of the post.
  10. Include a call-to-action in the closing paragraph.

That’s it. The above post took about 20 minutes to write and the Kuno blog is once again saved from the dreaded queue-is-empty syndrome. Content marketing is too valuable for online brands to let a business day go by without publishing. It’s critical for SEO, social media marketing and referral traffic. If you find yourself faced with the dreaded queue-is-empty syndrome, don’t worry. The tried and true Top 10 List and 30 minutes of time is the cure. For more help with blogging download our Blog Post Optimization Playbook.

Image: Pop Culture Geek

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Ah, the dreaded queue-is-empty syndrome. Been there many times. Never a fun situation to be in. It's also important to emphasize that quality should never be sacrificed (though that should be common sense, right?). If quality is sacrificed then a 30 minute blog post is all for nothing. 
Great article! Thank you for posting!
Posted @ Monday, July 09, 2012 6:04 PM by Richard Morrison
Been there, done that… the blog version of a death yell is the sound of silence, followed by an apologetic post with excuses for not posting in so long! Absolutely awful. But I’m not sure I agree that having a business day go by without posting is quite so bad. If your content is consistently of a high quality, your fans won’t abandon you for opting to write one good post in a week instead of five mediocre ones.
Posted @ Wednesday, July 11, 2012 9:01 AM by Inge Papp
Thanks for the comment. I'd argue that if the steps are followed above the post will be of high quality and useful, too. 
Increasing post frequency does not require a sacrifice in quality. The whole reason you want to post at least every business day is outlined in the charts here: 
Over a three year period it can mean the difference between less than 10 leads per month and over 300 leads per month. Posting everyday is a no-brainer with results like that IMO. 
Posted @ Wednesday, July 11, 2012 10:17 AM by Chad H. Pollitt
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