Inbound Marketing Week in Review – July 1, 2012
We can't believe it is already July! While you were lounging by the pool sipping an adult beverage, we have been busy talking about inbound marketing. This week we've covered WordPress's new plugin, Jetpack, plus content marketing and its metrics, Facebook's new app, and dynamic lead nurturing. We've even taken a walk down memory lane. Catch up here, then get back to that glistening pool.
Free, Basic Inbound Marketing with WordPress and JetPack
Say you’re new to the idea of "inbound" marketing and you have little analytical data - you’re not a big fish in the pond but you want to make some waves. While it won't substitute for a full-blown marketing strategy, WordPress has a cost-effective solution for your needs through JetPack...
5 Search Metrics that Truly Matter - Tuesday's Tips & Tactics [Video]
This week’s episode looks at five search metric categories that truly matter. The video explores important SEO metrics that aren’t typically available in many of the most popular analytics packages today. Watch the video here...
A Little Nostalgia on the Long and Winding Road to Inbound Marketing
Remember when Yahoo was still a big deal and websites were constructed using tables? Yeah, that was a long time ago, but some of us predate the dinosaur. I thought it might be fun to share some of the technology milestones I have witnessed in my all-too-short career...
Facebook Pages App Now Meets Page Managers' Needs
If you manage Pages for your company or clients on Facebook, your life just got a little easier. As of yesterday a new version of the fairly young Pages App for Facebook was made available with an upgrade incorporating exactly what many managers have requested. Check it out here...
COACH Email Lead Nurturing Gets Dynamic with Retail Personalization
After browsing the COACH website following an intriguing email, I decided the items were just too expensive. The very next day, I received another email from COACH, which I thought was odd since I ususally receive one email per week. But this email was different. And impressive. The message said, “We Think You’ll Like These A Lot,” and there were pictures of the only three items I even gandered at. Talk about dynamic lead nurturing!
Tomorrow’s Casualties – Internet Marketing’s Kill-Zone is Expanding
The continued growth and evolution of the Internet as a marketing channel is putting the squeeze on bulky, legacy ad agencies and traditional outbound marketing. Large companies like Coca-Cola and Procter and Gamble are retooling their marketing philosophies and budgets, putting further pressure on old-school agencies. These big advertising agencies aren’t the only organizations feeling the heat either. The kill-zone is expanding to include the local web design and development shops...
Thanks for visiting! Stop by starting tomorrow for another week of inbound marketing tips and tricks.
Photo: Joe Shlabotnik
Join us for an exciting new webinar on Wednesday, July 11 at 12PM EDT, 9AM PDT. Backed with real data, we'll prove that content marketing in an invaluable business tool and is the foundation of successful Internet marketing. We'll also discuss how content marketing affects organic, referral, social media and direct traffic to a website.