Inbound Marketing Week in Review: June 17, 2012
It's been a fun-filled week of SEO, social media, landing pages and video scribing. Since the sun has been shining and the birds have been chirping, we understand if you missed a few blog posts in favor of a little outdoor entertainment. We gathered everything here so you can get caught up in a flash.
SEO Keeps Changing So Why Haven't The Analytics To Measure It?
No longer can unknown keyword phrases, their relationship to known keyword phrases, and branded keyword phrases be ignored. They must be acknowledged in a much more robust, graphical and easy-to-access fashion in order to make the best inbound marketing decisions. How soon will the analytics software change to accommodate this?
Whiteboard Video Scribing, a Compelling Content Marketing Tool
The whiteboard video scribing process involves developing your "story" into a script that fits the optimal profile of a successful video, about 90 seconds to 3 minutes in length, and professionally done to engage the audience. The "scribers" then draw your story on a whiteboard, capture the session, edit and apply a voice narrative to produce the video. Find out how the marketing technique can help your business here.
9 Attributes of the Preferred Landing Page - Tuesday's Tips & Tactics
This week’s episode looks at the nine attributes that most successful landing pages possess, presents social proof as a landing page consideration and debunks the above-the-fold group think that is pervasive amongst marketers. Watch the video here.
10 Steps for Traditional Marketers to Make the Inbound Transition
Marketing professionals that see the writing on the wall are making the transition to online marketing. However, this transition isn’t necessarily easy for the seasoned traditional marketer. Here are 10 ways the traditional marketer can naturally make the transition to inbound marketing…
Is Google Plus a Giant Flop or an Opportunity?
TechRepublic did a poll recently, and 55% said that G+ is "doomed to imminent failure" while 45% disagreed. Check out both sides of the debate here…
SEO Has Only One Definition But Offers Two Solutions
Being No. 1 on Google is not the only way to have a successful search engine optimization campaign. But if where a website ranks doesn’t matter then how can you measure success? SEOs can look at the number of keyword phrases that drive traffic. This is a critical metric for content marketers to track their SEO success. Growing this metric month to month will also consistently increase the number of unique visitors to a website every month. Learn more here.
Have a wonderful Father's Day weekend and we will see you back here Monday!
Photo: the past tends to disappear
Join us for an exciting new webinar on Wednesday, July 11 at 12PM EDT, 9AM PDT. Backed with real data, we'll prove that content marketing in an invaluable business tool and is the foundation of successful Internet marketing. We'll also discuss how content marketing affects organic, referral, social media and direct traffic to a website.