Inbound Marketing Week in Review: May 20, 2012
From breaking Google news to really useful Facebook stats, and press release optimization to deploying content marketing properly, Kuno has got all of your inbound marketing needs covered. Check out what you missed this week, then check back Monday for a whole new week of info.
You Might be Social Media Trolling if. . .
What’s funny is that sometimes the people doing the trolling are completely oblivious that they’re acting like trolls. Here are 11 ways to tell if you've been a social media troll.
What Sherlock Holmes & Dr. Watson Teach Us About Inbound Marketing
This Sherlock has a surefire way of generating new business: blogging. The first episode of the second season features a montage of potential clients coming to Sherlock to solve their mysteries after discovering a blog maintained by Dr. Watson. Check it out here…
Strategic Content Marketing Requires Barriers to Consumption
For a website visitor, a mouse click and the 4 to 10 seconds spent scanning the content is the extent of his or her commitment. Content marketers need to establish barriers to consumption on some content in order to identify, qualify, segment and score those website visitors with potential to become customers. Find out how here…
Press Release Optimization - Tuesday's Tips & Tactics [Video]
This week's episode offers up a list of best practices and considerations for press release optimization in order to maximize search engine benefits for the press release as well as the website it links to.
How to Properly Deploy Content Marketing in Your Sales Funnel
The sales funnel as it relates to Internet marketing has been defined in many different ways over the years, but without content marketing as the backbone of the funnel, it’s a wasted sales exercise that only produces a site map and wire frame for marketing. Generally, the content consumed online by a prospect will be different based on where they reside in the buying cycle and what perceived challenges they're trying to overcome.
Top 10 Lead Scoring Wishlist for Marketing Automation
Lead scoring is the key to making my dream come true. Here are my top 10 wishlist items for lead scoring Some of them exist in current marketing automation software. Others are under development. I hope they all get consideration sooner rather than later.
Google Search Revamp To “Think Like A Human” [Breaking]
On Wednesday, May 16th, 2012, Google announced a major change to its search engine and how the results will be delivered using their new tool, Knowledge Graph.
Creating Successful Case Studies: A 2-Part Process
creating a case study isn’t just throwing together some information about one of your products and putting it on your website. There is a lot of time, planning, research, marketing and development that goes into case studies, especially if you want it to be effective. For the best results, follow this two-part process for creating successful case studies…
Wishy Washy Tactical Metrics DO NOT Replace Marketing ROI
Susan Gunelius, contributor to Forbes, wrote Understanding the New ROI of Marketing on May 14th. The article has some important takeaways, but fails to adequately leverage longstanding marketing 101 principles. With a little context, the full value of the article can be realized…
The Real Value of a Facebook Friend [Infographic]
The latest research from thePew Research Center sheds light on Facebook’s power to connect and does so based on demographics. Check out our awesome infographic here…
That is it for this week! Check back next week for even more inbound marketing awesomeness. Happy weekend!
Paying Too Much Per Lead?