Whether you believe mobile and social media represent a cultural revolution or a technology evolution, or perhaps both, a change is happening. People are accepting the fact that cell phones and smart phones can and will make your life easier to manage; especially when you're in a pinch.
The new culture of immediate information through social media, apps and web browsing phones is allowing people to gain access to information more quickly than ever before, and the latest Pew Research sheds an immediate light on just that. It also represents a huge opportunity for inbound marketers.
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The infographic takeaway for most is that if you have not yet adopted a cell phone or smart phone, you are in danger of losing connection with tomorrow's culture. However, for inbound marketers the takeaway is simple: Mobile marketing is no longer a luxury, but rather, a requirement.