Regardless of where you are in the development of your business Web presence you are probably considering a website redesign, or at least you should be. Why? Because Web and mobile technology are advancing so fast that your current site is probably already obsolete in terms of performance and business ROI. Where does that leave you? Do you need to spend thousands of dollars every year to stay current? Or is there a strategy that can minimize ongoing costs and "futureproof" your site? In this series of posts, I will talk about the top three things you need to work out with your web design company to make that happen. Today's post - the browser wars.

is your website compatible with these browsers

Browser Compatibility - Forward and Backward

As I'm sure you're aware by now, your website was not created equal across all desktop website browsers (we'll deal with mobile in my next post) and screen resolutions. Even though the current version of Internet Explorer is IE9, there are still large numbers of users on IE8, IE7 and even IE6. Going forward, you can expect new versions of IE more-or-less yearly through 2020. While IE9 is getting close to Web standards compliance (delivering a consistent look-and-feel for all web sites that adhere to coding standards), it's only available on Windows 7 machines, while IE8 is still the latest version on XP. The older versions (including IE8) still have different, and often ugly, ways of displaying HTML and CSS, which means your website looks "broken" in one or more ways. The good news? Microsoft has recently announced that it will automatically update IE users to the latest version though its Windows Update service. We'll see how well that works. There will be a lot of screaming from users still clinging to legacy intranets and other web programs designed for the old browsers. 

Firefox has done a bit better with Web standards compliance, although while the latest versions FF6 and FF7 work well with most modern designs, older versions FF3.5 and FF4 commonly break much like IE6-8. The only major browser that appears to have solved the problem is Chrome, which automatically updates your browser to new versions without asking your permission. Unlike IE or FF, the update is pretty much invisible and fast so it doesn't impose an unnecessary hassle on the user. Bottom line, the 3 major browsers haven't yet converged on a common way of displaying websites, so designers and developers still stuggle with making your website look good across all of the browsers and their multiple versions still in use.

To make matters even more complicated, a new set of Web standards, HTML5 and CSS3, will be released in the not-too-distant future. The new standard will promote faster response for browsing, especially graphics and multimedia, but will require major updates by the browser vendors to support it. If you are a designer/developer and you aren't studying up on these coming changes, you would be well served to get off your rear end.  

Solutions?

Unfortunately, we're still in browser design-testing mode, which means that you throw a design up on the web and test it in all of the browsers, then tweak to fix. From my experience, this probably adds over 30% to the ultimate time and cost for designing a website. What else could we do?

  1. Force upgrade - you can add code to a website that "sniffs" the visitor's browser and sends them an ultimatum - either upgrade or go surf somewhere else. While this is surely tempting to developers, it doesn't exactly sit well with clients, so it's rarely used except for the really outdated browsers like IE6 or FF3.5. Browser redirects can also be dangerous - there are malware programs that do this to send you to a nefarious site, so I don't advise using them.
  2. Use Google Chrome Frame - in this scenario, your developer adds a bit of code to your site that detects whether or not the user is using IE and has the Google Chrome Frame plugin installed. They are presented with an option to install the plugin, which, if installed, displays websites using the Chrome standards rather than IE. By most accounts Chrome Frame not only displays modern websites correctly but also speeds them up via faster processing of javascript. The only problem is that users can choose not to install the plugin, and you're back to square one.
  3. Design truly elegant, thoughtful websites - don't get me wrong, I love website designers and developers. I used to be one back in the day. But designers think about design, and developers think about getting it done as fast as possible. Designers paint a beautiful picture and hand it off to the developer to turn it into HTML. What if the designer and developer were the same person and their/his/her mission was to design a website that would work 100% of the time across all browsers? Yes, this is actually what clients think they are getting when they sign up. This means that the design itself must be flexible enough to adapt to the quirks of the older browsers and screen resolutions and still look great on modern browsers and widescreen formats. Such a strategy does exist, and it's called responsive web design. I've been pushing this for years, but the business requirements of client websites often override the desire for compatibility, i.e. I get outvoted by designers, developers and clients.

So that's where we are for now - still mired in a time-wasting, costly exercise of building websites that tend to be obsolete within a few years. Granted, it's very difficult for any company, especially the website design firms, to stay current and committed to "futureproofing" websites. I vow to take a tougher stand on this issue in 2012. In my next post, I will discuss our next great website challenge - going mobile. Please stay tuned.

Website Fitness Video

Learn how to design and set up your website for maximum brand exposure and lead conversion. This is insider information normally reserved for our inbound marketing and web design clients.

Watch Now

Topics: Web Design, website redesign, google+, website design, john mctigue, trends

John McTigue
John McTigue
With over 30 years of business and marketing experience, John loves to blog about ideas and trends that challenge inbound marketers and sales and marketing executives. John has a unique way of blending truth with sarcasm and passion with wit. You can connect with John via LinkedIn, Twitter and Google Plus.
Let's Connect: