11 Takeaways from the 2011 Inbound Marketing Summit
Guests that attended and tweeted during the Inbound Marketing Summit 2011 in San Francisco left with a wealth of the latest and best inbound marketing practices - along with case studies and data to back them up. This was the first of the Inbound Marketing Summit events - with a second event in Boston September 14-15, 2011. Although it was a fast-paced and well-attended event - there was plenty of time for valuable one-on-one conversation with presenters and peers in our industries. No one said it better than @anneliesz:
Here are 11 key takeaways from the San Francisco summit to integrate into your Inbound Marketing strategy:
- It's the experience that you sell. @srabe Bryan Srabian, Director of Social Media - San Francisco Giants
- The changing role of the Trust Agent: We've gone from greeter to concierge. Email: If it’s boring for you to make it, it’s boring for me to read it. @chrisbrogan Chris Brogan, President - Human Business Works
- If a picture is worth 1,000 words, imagine how many words a video is worth. Video is only second to word-of-mouth. @cliffpollan Cliff Pollan, CEO & Co-Founder - Visible Gains
- Return on Attention. ROA = time(impressions+reach+influence) @RickBakas Rick Bakas, Author, Certified Sommelier & Brand Strategist – Bakas Media
- It better work in 2 clicks. The new worker has no patience for complexity. @jenatbox Jen Grant, VP Marketing – Box.net
- Mobile touches everything that we do. It allows us to get in and get out fast. @TheTimHayden Tim Hayden Chief Marketing Officer – 44Doors
- Tools + Tactics (without strategy) = CHAOS. @tylergarns Tyler Garns, Marketing Director - InfusionSoft
- Press releases are curated content with brand value and 3rd party validation. @mpranikoff Michael Pranikoff, Global Director of Emerging Media – PR Newswire
- You can't define what your customers think of your brand, but you can influence it. @TangerineTweets Sandra Ballard, CEO - Tangerine Marketing
- Retention is the new acquisition. @elysetager Elyse Tager, Regional Development Director – Constant Contact
- Use science, not gut to determine sales-ready leads. @markroberge Mark Roberge, VP Sales – HubSpot
Chris Brogan gives a recap of the Inbound Marketing Summit 2011 SF in this video interview with PR Newswire’s Michael Pranikoff:
