What to Do When Your Inbound Marketing Results Take a Dive
Welcome back from your nice, long, relaxing holiday. Your website and inbound marketing results took a break too. Traffic's way down and leads are flatlining. Why? Well, it's partly because other people were toasting with eggnog or tanning in Florida. But let's face it, most of the blame can be placed squarely on us, the inbound marketers.
Don't despair. There is plenty of hope in this new year. Here's a recipe for climbing back up to greatness and exceeding last year's results.
- Content - Let's get back into the habit of blogging every day, if possible. But this year, let's put a new spin on it. Let's include more impromptu videos, more fun, more education and a fresh attitude on our stuff.
- Social Media - Oh yeah, it's been a while since we Tweeted and Facebooked about anything other than a quick update on life. Let's resolve to really use these tools for business this year. Learn how from the social media influencers you follow and get after it. This is really the key to success in inbound marketing.
- Lead Conversion - Wow, we really hit the skids in December, and it's hurting us in January. Let's figure out what we can offer (for free) and get it out there on landing pages right now. Let's combine that with daily content and social engagement to ramp up the interest level and capture some leads. Let's follow up with lead nurturing and make sure we don't let the big ones get away.
- Measurement - Let's look at last year's results first. What worked and what didn't? Let's focus on topics that resonate with our likely customers. Let's fine tune our strategy and avoid mistakes. Let's figure out what we do best and do that more often.
What about this year's holidays? Why not create a new inbound marketing strategy that will embrace them rather than fall off the charts? Maybe if we stop thinking about this as work and start having fun instead...
That's my 2 cents. Anybody else care to weigh in?