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Easy SEO With HubSpot Keyword Grader and Page Grader

Posted by John McTigue on Sat, Oct 10, 2009 @ 08:34 AM
 

Since we started using HubSpot inbound marketing tools three months ago, our website traffic, Google page rank, ranked keywords and lead conversions are way up. How did we do it? Here's how.

our increased website traffic using hubspot inbound marketing tools


SEO Strategy

We started with keyword research using HubSpot Keyword Grader. We looked at our previous website experience and took a look at our competitors' sites. We started tracking many keywords appropriate to our business but decided to focus on long-tail keywords that we had a good chance to rank on.

Keyword analysis using HubSpot Keyword Grader


On-Page SEO

We optimize our web pages and blog posts by adding our targeted keywords to titles, url's, headings, image file names and alt tags and link text. We use HubSpot Page Grader to assist us in this process. Page Grader advises us when any of these on-page seo elements are missing.

on-page seo is easy with HubSpot Page Grader


Inbound Links

We promote our blogs, web pages and landing pages using social networking sites such as Twitter, Facebook and LinkedIn and bookmarking sites like Digg, Delicious and StumbleUpon. We make it easy for visitors to bookmark our pages and posts and subscribe to our RSS feed using social media widgets. These tactics spread the word about our posts and create inbound links. We also engage in social media through groups and communities, building trust and authority, which help to increase traffic and inbound links.

Monitoring

We are constantly monitoring our results using the HubSpot Reports, checking traffic, keyword rankings, inbound links and leads. As you can see below we have improved our Google top 10 keyword rankings by around 600% in a short period of time and are now ranking in the top 100 for many more. Our strategy is to keep up the good work and watch these results improve with time. Ultimately, our goal is to increase high-quality leads and convert those leads to sales, and thanks to the HubSpot inbound marketing tools, our goal is made far easier to attain.

hubspot keyword grader performance chart


How are you search engine optimizing your website?


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Comments

This is an interesting, and must more thorough than most, post. Thank you for being so generous with sharing your personal data. I'm sure it will help many others. 
 
Here are my good wishes that your 'green line' (customers) will trend sharply upwards after this post. 
 
Best regards 
 
Julie
Posted @ Sunday, October 11, 2009 6:26 PM by Julie Garland McLellan
I find it interesting that the total number of keywords you rank for is growing exponentially, but your traffic producing keywords has remained relatively flat. Would love your insight regarding this phenomena and what your "next steps" are to improve even further. Thanks.
Posted @ Monday, October 12, 2009 7:44 PM by Eric Barbour
Eric, this is to be expected in the early stages of your campaign when you're rapidly building your online "buzz". We expect the click-throughs to go up over time and the top keyword numbers to level off. Remember also that we are ranking on long-tail keywords, so we don't expect a ton of traffic from those. What we are after is qualified leads, not traffic. If you look in the top graph, you'll see that our lead traffic is way up a compared to pre-campaign. You could make the same argument that there aren't any lead conversions to sales in that period, but we have quite a few in the pipeline. There will always be some delay between the "getting found" part of the campaign and the conversion part. We plan on blogging those results too down the road a bit.
Posted @ Tuesday, October 13, 2009 7:05 AM by John McTigue
John, thanks for the followup and the "insight" into your company's journey down this path. Very interesting! Currently, I am having conversations with a company in Los Angeles (i'm in Atlanta) regarding adopting Hubspot's tools and methodologies so allowing us to peak in on your "live demo" is very generous and quite helpful. Keep us posted on your results because while Hubspot has many success stories on their site regarding 'full cycle" success stories that are awesome, the peak you are giving us into your playbook as it happens is fascinating. Thanks again, John!
Posted @ Tuesday, October 13, 2009 7:54 AM by Eric Barbour
Hi John! 
I really appreciate it that you are sharing it so powerfully & confidently. I think your content & screenshots highlight that.  
However, I would love to highlight the most significant points for beginners from my side.  
1. Your consistency for 3 months paid off in terms of growth . 
2. You didn't stop at highest leads of Aug, which is the common trend. But you worked on it till you got favourable & strethening results. 
3. Power to use & follow 3D strategy is a valuable tool. No single thing would work on its own. You gotta attack completely 
4. Experimentation is the key. To reach for accurate long tail keywords, working out the profitable part of it & all takes huge commitment. 
Awesome, John! 
A deserving & loud applause for you & your team.
Posted @ Wednesday, October 14, 2009 6:50 AM by Chris Peterson
First as a disclosure I'm a consultant at HubSpot. John it's great to see that you really understand what is going on here and are able to respond to a comment like this with authority.  
 
I would also add that although long tail keywords aren't heavy traffic producing keywords what is important to remember is that long tail keywords bring in trickles of traffic... trickles quickly start to add up to a river and begin showing very relevant, very targeted traffic that is much more likely to convert. So I would take 100 long tail very relevant #1 rankings than one #1 ranking on a high traffic keyword that really only 30% of the traffic is evening going to be relevant. 
 
Awesome work here! Keep it up!
Posted @ Thursday, October 15, 2009 7:28 PM by Kyle James
Chris and Kyle, 
Great points about keyword strategy and commitment to the process. They're both crucial aspects. If you think you can just throw out a few popular keywords and write a blog every now and then, forget about it. Inbound marketing is very hands-on, and you get what you "pay" for in terms of sweat equity.
Posted @ Friday, October 16, 2009 9:38 AM by John McTigue
Comments have been closed for this article.