Health Care companies getting more comfortable with online engagement
Since so many of our clients are in the highly-regulated healthcare industry we often are responding to many of the same questions in regards to inbound marketing efforts and specifically the use of social media like Facebook and Twitter. How do we monitor comments? What are we allowed to say, or not say in response to blog posts? How do we respond to the less-than-positive contributions that come in? Or what if they ask questions that may need oversight from a legal perspective, or a clinical perspective?
In his BlogWell New York case study presentation, "Social Media in aHighly Regulated Industry," Director of Corporate Communications MarcMonseau describes how Johnson & Johnson touches more than onebillion people every day with its health care and well-being productsand services. So how can social media play a role in such a regulatedarena? Learn the steps Johnson & Johnson took to become morecomfortable with online engagement, how social media policies aredeveloped, the ongoing efforts to educate and inform, and how to dispelmyths about the risks of social media.
BlogWell New York Social Media Case Study: Johnson & Johnson, presented by Marc Monseau from GasPedal on Vimeo.
